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The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira; Sunaryo; Surachman - 2023
Persistent link: https://www.econbiz.de/10014420177
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Customer loyalty in online hotel booking platforms
Li, Wei-Chin; Chang, Kuei-Feng; Chen, Chen-Ju - In: International journal of business 28 (2023) 3, pp. 147-165
Persistent link: https://www.econbiz.de/10014340612
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Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?
Nikhashemi, S. R.; Naser Valaei; Arun Kumar Tarofder - In: Global business review 18 (2017) 3, pp. 108-127
Persistent link: https://www.econbiz.de/10011745486
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Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye; Huang, Shuyue; Choi, Hwansuk Chris; Morrison, … - In: Journal of hospitality marketing & management 30 (2021) 5, pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
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The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho; Yoo, Jay Jaewon; Arnold, Todd J. - In: Journal of business research : JBR 122 (2021), pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
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Factors affecting brand switching in telecommunication industry in Kathmandu valley
Thagunna, Suresh Singh - In: Nepalese journal of economics : a publication of … 7 (2023) 3, pp. 159-173
Persistent link: https://www.econbiz.de/10014422582
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Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon; Lee, Hyong-june - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
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Brand-switching in Nigerian banks : evidence from critical incidents
Njoku, Maria-Stella Etomchi; Nduka, Chinedum; Okocha, … - In: Global journal of business research : GJBR 9 (2015) 3, pp. 83-89
Persistent link: https://www.econbiz.de/10011384488
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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
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Relevance of the higher-order brand love prototype in a service context
Rios, Rosa E.; Riquelme, Hernan E.; Sinno, Abdulaziz - In: Review of marketing science 18 (2020) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012298663