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Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel; Martín Herrán, Guiomar; Zaccour, Georges - 2008
Persistent link: https://www.econbiz.de/10003786967
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Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel; Yan, Ruiliang - In: International journal of production economics 166 (2015), pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
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Branding decisions for retailers' private labels
Amrouche, Nawel; Ben Rhouma, Tarek; Zaccour, Georges - In: Journal of marketing channels : ... distribution … 21 (2014) 2, pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
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National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel; Yan, Ruiliang - In: Industrial marketing management : the international … 64 (2017), pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
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Mail-in-rebate and coordination strategies for brand competition
Amrouche, Nawel; Pei, Zhi; Yan, Ruiliang - In: International journal of production economics 247 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013339083