//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When Co-Creation Backfires : T...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
Konsumentenverhalten
78,613
Consumer behaviour
78,182
Werbung
13,678
Online-Marketing
12,758
Internet marketing
12,535
Theorie
10,688
Theory
10,480
Advertising
10,266
Beziehungsmarketing
10,165
Relationship marketing
10,150
Social Web
8,527
Social web
8,519
Markenführung
8,470
Brand management
8,455
Werbewirkung
7,835
Advertising effects
7,611
Markenimage
6,970
Brand image
6,921
USA
6,153
Online-Handel
6,091
Online retailing
6,076
United States
5,830
Deutschland
5,582
Kundenzufriedenheit
5,578
Customer satisfaction
5,577
Electronic Commerce
4,851
Germany
4,815
E-commerce
4,606
Markenartikel
4,601
Dienstleistungsqualität
4,485
Service quality
4,482
Einzelhandel
4,282
Retail trade
4,173
Marketingmanagement
4,017
Marketing management
3,966
Kundenintegration
3,850
Customer integration
3,836
Verbraucherverhalten
3,570
Experiment
3,567
more ...
less ...
Online availability
All
Undetermined
2,154
Free
659
Type of publication
All
Article
3,643
Book / Working Paper
872
Journal
2
Type of publication (narrower categories)
All
Article in journal
3,341
Aufsatz in Zeitschrift
3,341
Aufsatz im Buch
290
Book section
290
Graue Literatur
172
Non-commercial literature
172
Hochschulschrift
141
Arbeitspapier
129
Working Paper
129
Thesis
108
Conference paper
41
Konferenzbeitrag
41
Reprint
38
Collection of articles of several authors
29
Sammelwerk
29
Case study
15
Fallstudie
15
Bibliografie enthalten
14
Bibliography included
14
Aufsatzsammlung
13
Konferenzschrift
8
Collection of articles written by one author
5
Conference proceedings
5
Lehrbuch
5
Sammlung
5
Einführung
3
Fallstudiensammlung
3
Festschrift
3
Glossar enthalten
3
Glossary included
3
Textbook
3
Amtsdruckschrift
2
Bibliografie
2
Government document
2
Ratgeber
2
Beispielsammlung
1
Bildband
1
Handbook
1
Handbuch
1
Interview
1
more ...
less ...
Language
All
English
4,251
German
252
French
8
Undetermined
4
Polish
3
Arabic
1
Dutch
1
Russian
1
more ...
less ...
Author
All
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
15
Fournier, Susan
15
Ko, Eunju
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Dubé, Jean-Pierre
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Hruschka, Harald
12
Huber, Frank
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Bronnenberg, Bart J.
11
Bauer, Hans H.
10
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
MacInnis, Deborah J.
10
Sharp, Byron
10
Trinh, Giang
10
Veloutsou, Cleopatra
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
Brasel, S. Adam
9
De Chernatony, Leslie
9
Esch, Franz-Rudolf
9
Gierl, Heribert
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
Loginova, Oksana
9
more ...
less ...
Institution
All
Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Europäische Kommission
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Centre for Competition Policy, University of East Anglia
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
Trendbüro <Hamburg>
1
United States Trademark Association
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
ibidem-Verlag
1
more ...
less ...
Published in...
All
Journal of business research : JBR
239
The journal of brand management : an international journal
191
The journal of product & brand management
178
Journal of retailing and consumer services
152
Psychology & marketing
68
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing letters : a journal of research in marketing
36
The journal of consumer marketing
35
Journal of marketing communications
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of fashion marketing and management
31
Marketing intelligence & planning
31
Journal of international consumer marketing
30
International journal of hospitality management
27
Journal of advertising research
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of promotion management : JPM
26
Journal of the Academy of Marketing Science
26
International journal of consumer studies
25
Journal of global marketing
24
Journal of marketing
24
Journal of promotion management : innovations in planning and applied research
24
International journal of advertising : the quarterly review of marketing communications
23
Journal of strategic marketing
23
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
International marketing review
22
Journal of retailing
22
Marketing : ZFP ; journal of research and management
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
SpringerLink / Bücher
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
more ...
less ...
Source
All
ECONIS (ZBW)
4,512
RePEc
4
BASE
1
Showing
21
-
30
of
4,517
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
22
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
23
Does an expanded brand user base of co-branded
advertising
help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
24
How well will this brand work? : the ironic impact of
advertising
disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
25
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
Saved in:
26
Advertising
versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
27
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
28
Inclusive
advertising
featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
29
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
30
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of
advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->