One of the fundamental pillars of successful marketing strategies is a brand, which is an element that must be defined completely before it can be created or generated at all, and it must also be maintained effectively. Putting a tactical and eminent focus on the role that their brand plays in...

Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually report the...

A variety of psychological and brand-related consequences are connected to customer advocacy. The possible processes behind these correlations are yet not fully understood. The purpose of this study is to investigate the relation that exists between customer advocacy and brand loyalty in the...