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Brand
Markenführung
17,000
Brand management
16,978
Stadtentwicklung
12,125
Markenimage
10,848
Brand image
10,633
Urban development
10,571
Konsumentenverhalten
9,196
Consumer behaviour
9,194
Markenartikel
5,546
Beziehungsmarketing
2,899
Relationship marketing
2,897
Deutschland
2,658
Germany
2,425
Markenpolitik
2,198
Social Web
1,994
Social web
1,990
USA
1,935
Creative industries
1,856
Kreativsektor
1,836
United States
1,778
Online-Marketing
1,757
Internet marketing
1,721
Urbanization
1,604
Theorie
1,600
Theory
1,595
Urbanisierung
1,589
Marketingmanagement
1,538
Marketing management
1,519
Werbewirkung
1,444
Advertising effects
1,431
Welt
1,194
World
1,190
China
1,132
Luxusgüter
1,038
Luxury goods
1,037
Marketing
1,014
Nachhaltige Entwicklung
1,009
Sustainable development
992
Herkunftsbezeichnung
966
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Undetermined
2,526
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914
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Article
4,170
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1,362
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6
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Article in journal
3,694
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128
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79
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51
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50
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35
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35
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24
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24
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23
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12
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11
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7
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Baumgarth, Carsten
21
Burmann, Christoph
21
Phau, Ian
21
De Chernatony, Leslie
20
Esch, Franz-Rudolf
20
Keller, Kevin Lane
20
Fournier, Susan
19
Sarkar, Abhigyan
18
Melewar, T. C.
17
Dawes, John
16
Fetscherin, Marc
16
Diamantopoulos, Adamantios
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Bang, Nguyen
13
Guzman, Francisco
13
Japutra, Arnold
13
Ko, Eunju
13
Romaniuk, Jenni
13
Sharp, Byron
13
Steenkamp, Jan-Benedict E. M.
13
Loureiro, Sandra Maria Correia
12
Veloutsou, Cleopatra
12
Gunasti, Kunter
11
Rahman, Zillur
11
Schmidt, Holger J.
11
Trinh, Giang
11
Aaker, Jennifer
10
Bruhn, Manfred
10
Christodoulides, George
10
Ekinci, Yuksel
10
Kapferer, Jean-Noël
10
Khamitov, Mansur
10
Sreejesh, S.
10
Uggla, Henrik
10
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Huber, Frank
9
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Springer Fachmedien Wiesbaden
10
Gesellschaft zur Erforschung des Markenwesens
7
NetLibrary, Inc
7
Information Resources Management Association
4
Lithuanian University of Agriculture
3
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
ISM University of Management and Economics
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Verlag Dr. Kovač
2
American Marketing Association
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Credit Suisse Group AG
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Helmut-Schmidt-Universität
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
International Institute of Social and Economic Sciences
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
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Published in...
All
Journal of business research : JBR
254
The journal of brand management : an international journal
250
The journal of product & brand management
196
Journal of retailing and consumer services
148
European journal of marketing : EJM
60
Psychology & marketing
51
Asia Pacific journal of marketing and logistics
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
SpringerLink / Bücher
41
Journal of strategic marketing
40
Marketing intelligence & planning
37
Marketing letters : a journal of research in marketing
35
Journal of marketing communications
33
International journal of hospitality management
31
The journal of consumer marketing
31
Journal of marketing
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Business horizons
28
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of fashion marketing and management
28
Journal of international consumer marketing
28
Journal of the Academy of Marketing Science
28
Brands and branding
26
Journal of promotion management : JPM
26
International journal of consumer studies
25
Journal of marketing management : MM
25
Journal of promotion management : innovations in planning and applied research
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
24
The IUP journal of brand management : IJBRM
24
International journal of market research : JMRS ; the journal of the Market Research Society
23
International journal of advertising : the review of marketing communications
22
Marketing : ZFP ; journal of research and management
22
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of international marketing
20
Qualitative market research : an international journal
20
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ECONIS (ZBW)
5,518
RePEc
13
BASE
6
Other ZBW resources
1
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1
Journal of brand management - year end review 2016
Powell, Shaun M.
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 601-611
Persistent link: https://www.econbiz.de/10011625220
Saved in:
2
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
3
The mediating role of brand experience in a mid-sized city
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
Saved in:
4
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
5
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
6
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
7
The political economy of city branding
Anttiroiko, Ari-Veikko
-
2014
Persistent link: https://www.econbiz.de/10010437842
Saved in:
8
Branding food culture : UNESCO creative cities of gastronomy
Pearson, David
;
Pearson, Thomas
- In:
Journal of international food & agribusiness marketing …
28
(
2016
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10011536138
Saved in:
9
Influences on brand selection decisions of staple goods : a study on toothpaste users of Khulna City
Sarker, Sandip
;
Yousuf, Salahuddin
;
Monzoor, Muhtarim Zubair
- In:
Journal of world economic research
2
(
2013
)
3
,
pp. 58-66
Persistent link: https://www.econbiz.de/10010422454
Saved in:
10
Branding food culture : UNESCO creative cities of gastronomy
Pearson, David
;
Pearson, Thomas
- In:
Journal of food products marketing
23
(
2017
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10011708253
Saved in:
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