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Relationships between brand perception, ideology and consumer ethnocentrism in post-communist Romania
Iacob, Andreea; Kuada, John E.; Lawson, Lartey G. - In: Journal of euromarketing 23 (2014) 1/2, pp. 85-110
Persistent link: https://www.econbiz.de/10010504724
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Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Guido, Gianluigi; Prete, M. Irene; Pichierri, Marco; … - 2016
Persistent link: https://www.econbiz.de/10011454869
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The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
Hewage, Ganga S. Urumutta; Klucarova, Sona; Boman, Laura - In: Journal of global fashion marketing : JGfM 12 (2021) 4, pp. 343-358
Persistent link: https://www.econbiz.de/10012627133
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Political identity and the consumer journey : a research review
Jung, Jihye; Mittal, Vikas - In: Journal of retailing 96 (2020) 1, pp. 55-73
Persistent link: https://www.econbiz.de/10012295807
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Political ideology and brand attachment
Chan, Eugene Y.; Ilicic, Jasmina - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 630-646
Persistent link: https://www.econbiz.de/10012152470
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Who is more responsive to brand activism? : the role of consumer-brand identification and political ideology in consumer responses to activist brand messages
Haupt, Martin; Wannow, Stefanie; Marquardt, Linda; … - In: The journal of product & brand management 32 (2023) 8, pp. 1248-1273
Persistent link: https://www.econbiz.de/10014485565
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Customer choices of manufacturer versus retailer brands in alternative price and usage contexts
Woodside, Arch G.; Ozcan, Timucin - In: Journal of retailing and consumer services 16 (2009) 2, pp. 100-108
Persistent link: https://www.econbiz.de/10003837502
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Contrefaçon et ostentation
Maître, Philippe; Perrino, Muriel - In: Revue d'économie industrielle 117 (2007) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10003480994
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Semiparametric multinomial logit models for analysing consumer choice behaviour
Kneib, Thomas (contributor);  … - 2006
The multinomial logit model (MNL) is one of the most frequently used statistical models in marketing applications. It allows to relate an unordered categorical response variable, for example representing the choice of a brand, to a vector of covariates such as the price of the brand or variables...
Persistent link: https://www.econbiz.de/10003421246
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Semiparametric multinomial logit models for analysing consumer choice behaviour
Kneib, Thomas; Baumgartner, Bernhard; Steiner, Winfried J. - In: Advances in statistical analysis : AStA ; a journal of … 91 (2007) 3, pp. 225-244
Persistent link: https://www.econbiz.de/10003558110