Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How the creative class co-crea...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
Markenführung
17,000
Brand management
16,978
Markenimage
10,848
Brand image
10,633
Konsumentenverhalten
10,545
Consumer behaviour
10,544
Kreativität
7,368
Creativity
6,880
Markenartikel
5,568
Tourismusmarketing
4,479
Tourism marketing
4,451
Beziehungsmarketing
4,362
Relationship marketing
4,357
Kundenintegration
3,886
Customer integration
3,872
Innovation
3,491
Social Web
2,995
Social web
2,990
Qualitative Methode
2,764
Innovationsmanagement
2,631
Qualitative method
2,519
Innovation management
2,500
Tourismus
2,470
Deutschland
2,357
Tourism
2,346
Online-Marketing
2,278
Germany
2,254
Internet marketing
2,239
Markenpolitik
2,198
Marketingmanagement
1,877
Creative industries
1,856
Marketing management
1,849
Kreativsektor
1,836
Destinationsmanagement
1,818
Destination management
1,814
Holiday behaviour
1,809
Urlaubsverhalten
1,809
Theorie
1,769
Theory
1,765
more ...
less ...
Online availability
All
Undetermined
2,529
Free
917
Type of publication
All
Article
4,178
Book / Working Paper
1,375
Journal
6
Type of publication (narrower categories)
All
Article in journal
3,700
Aufsatz in Zeitschrift
3,700
Aufsatz im Buch
432
Book section
432
Hochschulschrift
160
Graue Literatur
141
Non-commercial literature
141
Thesis
131
Arbeitspapier
110
Working Paper
110
Collection of articles of several authors
80
Sammelwerk
80
Aufsatzsammlung
51
Conference paper
51
Konferenzbeitrag
51
Reprint
47
Case study
36
Fallstudie
36
Bibliografie enthalten
24
Bibliography included
24
Konferenzschrift
23
Conference proceedings
12
Handbook
11
Handbuch
11
Lehrbuch
11
Textbook
9
Ratgeber
7
Bibliografie
5
Fallstudiensammlung
5
Guidebook
5
Mehrbändiges Werk
4
Multi-volume publication
4
Systematic review
4
Übersichtsarbeit
4
Company information
3
Einführung
3
Festschrift
3
Firmeninformation
3
Glossar enthalten
3
Glossary included
3
more ...
less ...
Language
All
English
5,094
German
445
Undetermined
13
French
7
Lithuanian
6
Polish
3
Russian
1
Swedish
1
more ...
less ...
Author
All
Baumgarth, Carsten
21
Burmann, Christoph
21
Phau, Ian
21
De Chernatony, Leslie
20
Esch, Franz-Rudolf
20
Keller, Kevin Lane
20
Fournier, Susan
19
Sarkar, Abhigyan
18
Melewar, T. C.
17
Dawes, John
16
Fetscherin, Marc
16
Diamantopoulos, Adamantios
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Bang, Nguyen
13
Guzman, Francisco
13
Japutra, Arnold
13
Ko, Eunju
13
Romaniuk, Jenni
13
Sharp, Byron
13
Steenkamp, Jan-Benedict E. M.
13
Loureiro, Sandra Maria Correia
12
Veloutsou, Cleopatra
12
Gunasti, Kunter
11
Rahman, Zillur
11
Schmidt, Holger J.
11
Trinh, Giang
11
Aaker, Jennifer
10
Bruhn, Manfred
10
Christodoulides, George
10
Ekinci, Yuksel
10
Kapferer, Jean-Noël
10
Khamitov, Mansur
10
Sreejesh, S.
10
Uggla, Henrik
10
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Huber, Frank
9
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
10
Gesellschaft zur Erforschung des Markenwesens
7
NetLibrary, Inc
7
Information Resources Management Association
4
Lithuanian University of Agriculture
3
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
ISM University of Management and Economics
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Verlag Dr. Kovač
2
American Marketing Association
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Credit Suisse Group AG
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Tourismus <Dresden>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Helmut-Schmidt-Universität
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
International Institute of Social and Economic Sciences
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
255
The journal of brand management : an international journal
250
The journal of product & brand management
196
Journal of retailing and consumer services
148
European journal of marketing : EJM
60
Psychology & marketing
51
Asia Pacific journal of marketing and logistics
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
SpringerLink / Bücher
41
Journal of strategic marketing
40
Marketing intelligence & planning
37
Marketing letters : a journal of research in marketing
35
Journal of marketing communications
33
International journal of hospitality management
31
The journal of consumer marketing
31
Journal of marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Business horizons
28
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of fashion marketing and management
28
Journal of international consumer marketing
28
Journal of the Academy of Marketing Science
28
Brands and branding
26
Journal of promotion management : JPM
26
International journal of consumer studies
25
Journal of marketing management : MM
25
Journal of promotion management : innovations in planning and applied research
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
24
The IUP journal of brand management : IJBRM
24
International journal of market research : JMRS ; the journal of the Market Research Society
23
International journal of advertising : the review of marketing communications
22
Marketing : ZFP ; journal of research and management
22
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of international marketing
20
Qualitative market research : an international journal
20
more ...
less ...
Source
All
ECONIS (ZBW)
5,539
RePEc
13
BASE
6
Other ZBW resources
1
Showing
1
-
10
of
5,559
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
2
Branding destination co-creatively : a case study of tourists' involvement in the naming of a local attraction
Kim, Hany
;
Stepchenkova, Svetlana
;
Babalou, Vahideh
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 189-200
Persistent link: https://www.econbiz.de/10011942679
Saved in:
3
The mediating role of brand experience in a mid-sized city
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
Saved in:
4
Who needs highly creative advertising? : how brand familiarity moderates
creativity
's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
5
Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.
;
Soon, Ian
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
Saved in:
6
Journal of brand management - year end review 2016
Powell, Shaun M.
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 601-611
Persistent link: https://www.econbiz.de/10011625220
Saved in:
7
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
8
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
9
The marvel of Taj : a competitive advantage in brand positioning in tourism
Bhakuni, Kalpana
;
Kapoor, Sheetal
- In:
Business analyst : a refereed journal of Shri Ram …
40
(
2019
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10012391609
Saved in:
10
Consumers and producers
Maira, Elisa
-
2018
Persistent link: https://www.econbiz.de/10011863777
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
