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~subject:"Brand extension"
~subject:"USA"
~subject:"Unternehmenskultur"
~subject:"Werbung"
~type_genre:"Reprint"
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Brand extension
USA
Unternehmenskultur
Werbung
Brand management
104
Markenführung
104
Consumer behaviour
53
Konsumentenverhalten
53
Brand
35
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35
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34
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33
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Reprint
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57
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54
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49
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49
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Keller, Kevin Lane
3
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Hatch, Mary Jo
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2
Milberg, Sandra J.
2
Park, C. Whan
2
Schultz, Majken
2
Aaker, David A.
1
Berry, Leonard L.
1
Bhat, Sobodh
1
Bridges, Sheri
1
Bungay Stanier, Michael
1
Einwiller, Sabine
1
Elliott, Richard
1
Fonseca, Vanessa
1
Han, Jin K.
1
Heath, Timothy B.
1
Hoeffler, Steve
1
Holt, Douglas B.
1
Kates, Steven M.
1
Kim, Chung K.
1
Kim, JungKeun
1
Kim, Kyeongheui
1
Klink, Richard R.
1
Lampo, Sandra S.
1
Lavack, Anne M.
1
Lawson, Robert
1
Milberg, Sandra
1
Moran, Clarence
1
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1
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1
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1
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1
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1
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1
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Brand management ; Vol. 3
7
Corporate brand and corporate reputation
5
Brand management ; Vol. 1
3
International marketing ; Vol. 2
2
Measuring and managing brands
2
The evolution of brands : from signals of quality to storehouses of trust
2
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Routledge library editions / Advertising
1
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ECONIS (ZBW)
26
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The business of advertising
Moran, Clarence
-
2013
-
[Nachdr. der Ausg.] Methuen & Co., London, 1905
Persistent link: https://www.econbiz.de/10009740859
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2
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
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3
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
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4
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
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5
Branding labour-intensive services
Berry, Leonard L.
;
Lampo, Sandra S.
-
2009
Persistent link: https://www.econbiz.de/10003785146
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6
Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785206
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7
Nuevo Latino : rebranding Latin American cuisine
Fonseca, Vanessa
-
2009
Persistent link: https://www.econbiz.de/10003785284
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8
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
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9
What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B.
-
2010
Persistent link: https://www.econbiz.de/10003924088
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10
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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