Similar Search Results

Emphasizing brand heritage : does it work? And how?

Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943

Persistent link: https://www.econbiz.de/10011436369

Sports teams heritage : measurement and application in sponsorship

Rose, Mei; Rose, Gregory; Merchant, Altaf; Orth, Ulrich R. - In: Journal of business research : JBR 124 (2021), pp. 759-769

Persistent link: https://www.econbiz.de/10012494017

Is old gold? : how heritage "sells" the university to prospective students : the impact of a measure of brand heritage on attitudes toward the university

Rose, Mei; Rose, Gregory; Merchant, Altaf - In: Journal of advertising research 57 (2017) 3, pp. 335-351

Persistent link: https://www.econbiz.de/10011756648

Brand heritage across cultures : U.S.A., France and South Korea

Pecot, Fabien; Rose, Gregory; Merchant, Altaf; Choi, Sunmee - In: The journal of brand management : an international journal 30 (2023) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10013493085

Relationship qualities of brand heritage : warmth, competence and the moderating roles of anthropomorphic factors

Meyer, Caroline; Albert, Bente Henrike; Rose, Gregory; … - In: European journal of marketing 58 (2024) 5, pp. 1177-1206

Persistent link: https://www.econbiz.de/10015047506

Effects of advertising-evoked vicarious nostalgia on brand heritage

Merchant, Altaf; Rose, Gregory M. - In: Journal of Business Research 66 (2013) 12, pp. 2619-2625

Why do people feel emotional attachment to events occurring before they were born? This paper examines ad-evoked vicarious nostalgia‐induced longing for a time period that an individual did not live through. Vicarious nostalgia impacts brand heritage and leads to stronger brand attachment....

Persistent link: https://www.econbiz.de/10011050079

Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives

Jain, Varsha; Shroff, Preeti; Merchant, Altaf; … - In: The journal of product & brand management 31 (2022) 1, pp. 73-95

Persistent link: https://www.econbiz.de/10012798134

Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity

Pecot, Fabien; Merchant, Altaf - In: Journal of business research : JBR 140 (2022), pp. 533-545

Persistent link: https://www.econbiz.de/10013040681

Cognitive outcomes of brand heritage : a signaling perspective

Pecot, Fabien; Merchant, Altaf; Valette-Florence, Pierre; … - In: Journal of business research : JBR 85 (2018), pp. 304-316

Persistent link: https://www.econbiz.de/10011815553