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~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Thesis"
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Brand image
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Phau, Ian
25
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24
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22
Han, Heesup
21
Foroudi, Pantea
19
Japutra, Arnold
19
Romaniuk, Jenni
19
Gierl, Heribert
18
Keller, Kevin Lane
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Fetscherin, Marc
17
King, Ceridwyn
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Sarkar, Abhigyan
17
Burmann, Christoph
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Christodoulides, George
16
Ekinci, Yuksel
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Khan, Imran
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Rahman, Zillur
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Veloutsou, Cleopatra
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Gil Saura, Irene
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Paul, Justin
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Sreejesh, S.
15
Wong, IpKin Anthony
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14
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Sattler, Henrik
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Ko, Eunju
13
Merrilees, Bill
13
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13
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Das, Gopal
12
Esch, Franz-Rudolf
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Lithuanian University of Agriculture
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1
Peter Lang GmbH
1
RWTH Aachen
1
Siauliai University
1
Springer International Publishing
1
Universität Mannheim
1
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1
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Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
60
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
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ECONIS (ZBW)
8,260
BASE
6
Showing
1
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10
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1
Private label drugs in China : the consumer perspective
Zhou, Zhiliang
;
Xue, Yajiong
;
Ping, Qineng
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10009568648
Saved in:
2
Effect of the
price
drop on customer's perceived evaluation across selected product categories
Prakash, Chand
;
Yadav, Ritu
;
Kadyan, Sunil
- In:
Journal of revenue and pricing management
20
(
2021
)
2
,
pp. 204-210
Persistent link: https://www.econbiz.de/10012500587
Saved in:
3
Impact of online information on the pricing and profits of firms with different levels of brand reputation
Sun, Xinyu
;
Zhang, Yan
;
Feng, Juan
- In:
Information & management : the international journal of …
61
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014457455
Saved in:
4
Factors affecting smartphone brand switching behavior in Kathmandu valley
Kumari, Radha
;
Sah, Laxmi Kumar
- In:
Nepalese journal of economics : a publication of …
6
(
2022
)
3
,
pp. 82-95
Persistent link: https://www.econbiz.de/10013449196
Saved in:
5
Factors influencing customer satisfaction towards beauty product in Kathmandu
Pokhrel, Lelina
- In:
Nepalese journal of finance : a publication of Uniglobe …
7
(
2020
)
3
,
pp. 91-101
Persistent link: https://www.econbiz.de/10014494259
Saved in:
6
Consumer buying behavior towards selected bath soap in Kathmandu Valley
Tamang, Rashmita
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
4
,
pp. 104-113
Persistent link: https://www.econbiz.de/10014495112
Saved in:
7
Determining the factors influencing consumer satisfaction and repurchase intention of locally manufactured clothing brands in South Africa
Mangolele, Amukelani
;
Zulu, Valencia Melissa
- In:
African journal of business and economic research : AJBER
17
(
2022
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10014249041
Saved in:
8
Customer-driven value : evolution and contemporary extensions
Tracy, Daniel L.
;
Knight, John E.
- In:
Journal of business and economic perspectives
31
(
2005
)
1
,
pp. 181-193
Persistent link: https://www.econbiz.de/10003324696
Saved in:
9
Selling when brand image matters
Bühler, Stefan
;
Halbheer, Daniel
- In:
Journal of institutional and theoretical economics : JITE
167
(
2011
)
1
,
pp. 102-118
Persistent link: https://www.econbiz.de/10009305552
Saved in:
10
Quality choice when brand image matters : comment
Wohlschlegel, Ansgar
- In:
Journal of institutional and theoretical economics : JITE
167
(
2011
)
1
,
pp. 122-125
Persistent link: https://www.econbiz.de/10009306460
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