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Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda (ed.) - 2015
Persistent link: https://www.econbiz.de/10012004694
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Consumer perception of brand and product gender : an empirical investigation of the effects on consumer response and behavior
Tilburg, Miriam van - 2013
Persistent link: https://www.econbiz.de/10011531351
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Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J. (ed.) - 2015
Persistent link: https://www.econbiz.de/10011302536
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Brand equity : defining, measuring and managing brand equity
Pappu, Ravi (ed.); Christodoulides, George (ed.) - 2017
Persistent link: https://www.econbiz.de/10011778285
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Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel - 2018
Persistent link: https://www.econbiz.de/10011960279
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Inside consumption : consumer motives, goals, and desires
Ratneshwar, Srinivasan (contributor);  … - 2005 - 1. publ.
Persistent link: https://www.econbiz.de/10002479790
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Special issue: From value creation to customer satisfaction loyalty and brand equity
Dahlgaard-Park, Su Mi (contributor) - 2011
Persistent link: https://www.econbiz.de/10009504085
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H. (ed.) - 2012
Persistent link: https://www.econbiz.de/10009375388
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Effetto "Country of origin" : un'analisi comparata a livello internazionale sul comportamento d'acquisto della clientela
Bursi, Tiziano (contributor); Grappi, Silvia (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009713583