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The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe

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The EU as superordinate brand origin : an entitativity perspective

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Study on consumer perception & brand loyalty towards Hyundai in Vijayawada

Kumar, M. Sandeep; Rajeswari, B.; Kumar, D. Prasanna; … - In: International journal of economic research 13 (2016) 1, pp. 383-394

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Conceptualizing a new model for luxury brand purchase intention in an emerging country setting

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Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market

Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 295-314

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Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue

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Influence of selcted psychographic factors on consumers' preference of FMCG brands

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A lifestyle analysis of young consumers : a study in Italian context

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Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and lifestyle

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Hotel Customer Loyalty : The Effect of Individual’s Similarity to Brand, Lifestyle Congruency and Cultural Brand Asset

Nayebzadeh, Shahnaz - 2019

. Independent variables of this study included cultural brand asset, individual's similarity to brand, lifestyle congruency … satisfaction also have a positive impact on brand loyalty. Lifestyle congruency and individual's similarity to brand have impact on …

Persistent link: https://www.econbiz.de/10012891225

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