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Brand image
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Gabler Edition Wissenschaft / Integratives Marketing
1
Gabler Edition Wissenschaft / Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
1
Journal of fashion marketing and management
1
Journal of retailing and consumer services
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ECONIS (ZBW)
8
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1
Constructing a relationship-based brand equity model
Wang, Chao-Hung
;
Hsu, Li-Chang
;
Fang, Shyh-Rong
- In:
Service business : an international journal
3
(
2009
)
3
,
pp. 275-292
Persistent link: https://www.econbiz.de/10003869774
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2
Consumers' value perceptions across retail outlets : shopping at mass merchandisers and department stores
Davis, Lizhu Yu
;
Dyer, Barbara
- In:
The international review of retail, distribution and …
22
(
2012
)
2
,
pp. 115-142
Persistent link: https://www.econbiz.de/10009548111
Saved in:
3
Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
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4
Discordant retail brand ideology in the Huase of Barbie
McGrath, Mary Ann
;
Sherry, John F.
;
Diamond, Nina
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 12-37
Persistent link: https://www.econbiz.de/10010204011
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5
Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Dwivedi, Abhishek
;
Merrilees, Bill
;
Miller, Dale E.
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
5
,
pp. 526-536
Persistent link: https://www.econbiz.de/10009613734
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6
Does brand personality vary across retail brands and gender? : an empirical check
Das, Gupta
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10011297680
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7
Markenwert und Markenidentität komplexer Handelsleistungen : Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus
Arnold, Brit
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003297769
Saved in:
8
Markenwert und Markenidentität komplexer Handelsleistungen : Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus
Arnold, Brit
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515293
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