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Constructing a relationship-based brand equity model
Wang, Chao-Hung; Hsu, Li-Chang; Fang, Shyh-Rong - In: Service business : an international journal 3 (2009) 3, pp. 275-292
Persistent link: https://www.econbiz.de/10003869774
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Consumers' value perceptions across retail outlets : shopping at mass merchandisers and department stores
Davis, Lizhu Yu; Dyer, Barbara - In: The international review of retail, distribution and … 22 (2012) 2, pp. 115-142
Persistent link: https://www.econbiz.de/10009548111
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Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal - In: Journal of fashion marketing and management 19 (2015) 2, pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
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Discordant retail brand ideology in the Huase of Barbie
McGrath, Mary Ann; Sherry, John F.; Diamond, Nina - In: Qualitative market research : an international journal 16 (2013) 1, pp. 12-37
Persistent link: https://www.econbiz.de/10010204011
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Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Dwivedi, Abhishek; Merrilees, Bill; Miller, Dale E.; … - In: Journal of retailing and consumer services 19 (2012) 5, pp. 526-536
Persistent link: https://www.econbiz.de/10009613734
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Does brand personality vary across retail brands and gender? : an empirical check
Das, Gupta - In: Journal of strategic marketing 23 (2015) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10011297680
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Markenwert und Markenidentität komplexer Handelsleistungen : Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus
Arnold, Brit - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003297769
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Markenwert und Markenidentität komplexer Handelsleistungen : Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus
Arnold, Brit - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515293