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Die operative Sponsoring-Planung aus der Sicht des Gesponserten: ein heuristischer Ansatz
Purtschert, Robert; Hofstetter, Charlotte - In: Huckepackfinanzierung des Sports : Sportsponsoring …, (pp. 45-62). 2001
Persistent link: https://www.econbiz.de/10001559187
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - 1997
Persistent link: https://www.econbiz.de/10000988122
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Measuring the effectiveness of image and linkage advertising : the nitty-gitty of maxi-marketing
Woodside, Arch G. - 1996
Persistent link: https://www.econbiz.de/10000553980
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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Impact of "high quality, low price" appeal on consumer evaluations
Shirai, Miyuri - In: Journal of promotion management : JPM 21 (2015) 6, pp. 776-797
Persistent link: https://www.econbiz.de/10011433664
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Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias; Schäfer, Marina; Kabst, Rüdiger - In: Human resource management 55 (2016) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
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It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620
Persistent link: https://www.econbiz.de/10011547666