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In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay; DelVecchio, Devon; Gilbreath, Bob - In: Journal of marketing communications 20 (2014) 5, pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
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Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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Old, new and third wine regions : a consumer perspective
Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Vrontis, … - In: World review of entrepreneurship, management and … 13 (2017) 5/6, pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
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Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
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Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
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Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree; Carrillat, François A.; Wang, Paul - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
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L' hostilité aux OGM survit-elle à des produits attractifs?
Kassardjian, Elsa; Robin, Stéphane; Ruffieux, Bernard - In: Revue française d'économie : RFE 26 (2012) 3, pp. 121-150
Persistent link: https://www.econbiz.de/10009541332
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Vertrauens- und Akzeptanzkrisen von Produkten als Marketing-Problem
Lassak, Hans-Peter - In: Zukunftsperspektiven für das Handelsmanagement : …, (pp. 477-491). 2000
Persistent link: https://www.econbiz.de/10001495850
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Marketing management of the territory in the aspect of the regional brand formation
Bondarenko, V. A.; Kalieva, O. M.; Pisareva, E. V. - In: European research studies 21 (2018) 2, pp. 72-78
Persistent link: https://www.econbiz.de/10012221008