//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Evaluation of brand use on cit...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
USA
327,506
United States
290,399
Theorie
41,058
Theory
40,509
Markenführung
17,004
Brand management
16,982
Schätzung
16,884
Estimation
16,076
Deutschland
13,358
Konsumentenverhalten
12,588
Consumer behaviour
12,511
Großbritannien
11,373
Germany
11,230
Japan
9,837
EU-Staaten
9,816
United Kingdom
9,647
EU countries
9,402
Vereinigte Staaten
8,531
Geldpolitik
8,310
Monetary policy
7,924
Welt
7,818
World
7,602
Vergleich
7,496
Markenimage
7,313
Börsenkurs
7,278
Kanada
7,170
Share price
7,146
Comparison
7,128
Wirkungsanalyse
6,625
Canada
6,609
Impact assessment
6,438
Konjunktur
5,974
Business cycle
5,667
Markenartikel
5,504
Brand
5,485
Wirtschaftswachstum
5,407
Finanzkrise
5,247
Produktivität
5,184
Kapitaleinkommen
5,151
more ...
less ...
Online availability
All
Undetermined
3,592
Free
1,140
Type of publication
All
Article
5,953
Book / Working Paper
1,226
Journal
1
Type of publication (narrower categories)
All
Article in journal
5,481
Aufsatz in Zeitschrift
5,481
Aufsatz im Buch
434
Book section
434
Hochschulschrift
156
Graue Literatur
131
Non-commercial literature
131
Thesis
112
Arbeitspapier
101
Working Paper
101
Conference paper
54
Konferenzbeitrag
54
Collection of articles of several authors
41
Sammelwerk
41
Case study
39
Fallstudie
39
Reprint
36
Aufsatzsammlung
30
Konferenzschrift
8
Fallstudiensammlung
4
Handbook
4
Handbuch
4
Lehrbuch
4
Systematic review
4
Übersichtsarbeit
4
Bibliografie
3
Collection of articles written by one author
3
Conference proceedings
3
Interview
3
Sammlung
3
Textbook
3
Bibliografie enthalten
2
Bibliography included
2
Festschrift
2
Glossar enthalten
2
Glossary included
2
Mikroform
2
Accompanied by computer file
1
Beispielsammlung
1
Biografie
1
more ...
less ...
Language
All
English
6,751
German
420
French
6
Polish
3
Undetermined
2
Valencian
1
Russian
1
Spanish
1
Serbian
1
Swedish
1
more ...
less ...
Author
All
Burmann, Christoph
52
Keller, Kevin Lane
25
Loureiro, Sandra Maria Correia
25
Melewar, T. C.
25
Phau, Ian
22
Bang, Nguyen
21
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Foroudi, Pantea
17
Baumgarth, Carsten
16
MacInnis, Deborah J.
16
Bruhn, Manfred
15
Christodoulides, George
15
Ekinci, Yuksel
15
Romaniuk, Jenni
15
Esch, Franz-Rudolf
14
Han, Heesup
14
Khan, Imran
14
King, Ceridwyn
14
Park, C. Whan
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Gupta, Suraksha
13
Kumar, Vikas
13
Sattler, Henrik
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Grohmann, Bianca
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Valette-Florence, Pierre
12
Batra, Rajeev
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Merrilees, Bill
11
Park, Jungkun
11
Paul, Justin
11
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
19
NetLibrary, Inc
4
Friedrich-Schiller-Universität Jena
3
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Centre d'Observation Economique
1
Chambre de commerce et d'industrie de Paris
1
EBS Business School
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Leuphana Universität Lüneburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
Peter Lang GmbH
1
RWTH Aachen
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Mannheim
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
357
The journal of product & brand management
281
The journal of brand management : an international journal
273
Journal of retailing and consumer services
172
Psychology & marketing
84
European journal of marketing : EJM
80
Asia Pacific journal of marketing and logistics
70
Journal of marketing communications
65
Marketing intelligence & planning
64
International journal of hospitality management
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of strategic marketing
53
Journal of international consumer marketing
52
Industrial marketing management : the international journal for industrial and high-tech firms
50
Marketing letters : a journal of research in marketing
48
SpringerLink / Bücher
48
The journal of consumer marketing
48
Journal of promotion management : innovations in planning and applied research
45
Cogent business & management
44
International journal of internet marketing and advertising : IJIMA
43
International marketing review
43
Journal of global marketing
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
42
Tourism management : research, policies, practice
42
International journal of consumer studies
41
Journal of the Academy of Marketing Science
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of travel and tourism marketing
38
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of fashion marketing and management
34
Journal of Islamic marketing
33
International journal of advertising : the review of marketing communications
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Qualitative market research : an international journal
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
28
Global business review
27
more ...
less ...
Source
All
ECONIS (ZBW)
7,178
RePEc
2
Showing
1
-
10
of
7,180
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perception research on developing brand identity for small cities
Kestane, Serpil Ünal
- In:
Prizren social science journal
3
(
2019
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012171266
Saved in:
2
City brand competitiveness : exploring structural relationships among city brand equity elements in China
Lee, Kunjoon
- In:
International journal of business and economics …
6
(
2017
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10011750264
Saved in:
3
Toponyms as carriers of heritage : implications for place branding
Hakala, Ulla
;
Sjöblom, Paula
;
Kantola, Satu-Paivi
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 263-275
Persistent link: https://www.econbiz.de/10011378290
Saved in:
4
Success in place branding: the case of the Tourism Victoria Jigsaw Campaign
Rinaldi, Chiara
;
Beeton, Sue
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 622-638
Persistent link: https://www.econbiz.de/10011386939
Saved in:
5
Herausforderungen und Horizonte
Kausch, Thorsten
(
ed.
);
Pirck, Peter
(
ed.
); …
-
2017
gedacht. Autoren aus
Stadtmarketing
, Beratung und Wissenschaft schildern ihre Erfahrungen mit Markenprozessen und zeigen, wie …
Persistent link: https://www.econbiz.de/10011623561
Saved in:
6
Journal of brand management - year end review 2016
Powell, Shaun M.
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 601-611
Persistent link: https://www.econbiz.de/10011625220
Saved in:
7
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
8
Demand- and supply-side perspectives of city branding : a qualitative investigation
Hultman, Magnus
;
Yeboah-Banin, Abena A.
;
Formaniuk, Liam
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5153-5157
Persistent link: https://www.econbiz.de/10011589184
Saved in:
9
Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Zavattaro, Staci M.
;
Daspit, Joshua J.
;
Adams, Frank G.
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 11-21
Persistent link: https://www.econbiz.de/10010499522
Saved in:
10
The projected destination brand personalities of European capital cities and their positioning
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1135-1158
Persistent link: https://www.econbiz.de/10012178611
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->