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Brand image
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Theorie
12,460
Theory
12,247
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9,065
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8,930
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8,810
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8,779
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7,418
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Markenimage
6,550
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5,555
Online-Handel
5,416
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5,405
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5,397
USA
5,067
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4,800
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4,616
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4,614
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4,546
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4,370
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4,359
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4,319
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4,275
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4,237
Brand
4,230
Markenartikel
4,222
Einzelhandel
4,097
Retail trade
4,058
Experiment
3,594
Werbewirkung
3,569
Verbraucherverhalten
3,568
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3,531
Electronic Commerce
3,522
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3,416
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3,168
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2,996
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2,916
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Diamantopoulos, Adamantios
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Fetscherin, Marc
13
Huber, Frank
13
Veloutsou, Cleopatra
13
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Zúñiga, Miguel Ángel
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IGI Global
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Books on Demand GmbH <Norderstedt>
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1
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
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1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
366
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
6,525
Other ZBW resources
64
RePEc
1
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1
Building better causal models to measure the relationship between attitudes and customer loyality
Martinez Garcia, Jose Antonio
;
Martinez Caro, Laura
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 437-447
Persistent link: https://www.econbiz.de/10003746151
Saved in:
2
Brand valuation and IMC
Seddon, Joanna
- In:
Integrated brand marketing and measuring returns
,
(pp. 9-57)
.
2010
Persistent link: https://www.econbiz.de/10003988775
Saved in:
3
Standing out from the crowd : the caucus methodology for eliciting brand associations across competitors
McCarthy, Michael S.
;
Oakenfull, Gillian
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10010383785
Saved in:
4
An ex-ante approach to brand capability valuation
Ratnatunga, Janek
;
Ewing, Michael
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 323-331
Persistent link: https://www.econbiz.de/10003840057
Saved in:
5
Modelling research on consumer attitude toward car brands
Steluta, Vlad Uta Daniela
- In:
International journal of sustainable economies …
3
(
2014
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010511504
Saved in:
6
Analysing online shopping attributes to influence consumer purchasing for fashion products
Vignali, Gianpaolo
;
Zhao, Jing
;
Campaniolo, Daniela
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
3
,
pp. 387-418
Persistent link: https://www.econbiz.de/10011289430
Saved in:
7
The Algerian consumer's orientations towards brands inlight of Islamic marketing principles : a field study on frozen meat market
Meghraoui, Mehieddine Abdelkader
;
Benabou, Djilali
- In:
International journal of social entrepreneurship and …
3
(
2014
)
3
,
pp. 177-196
Persistent link: https://www.econbiz.de/10011347718
Saved in:
8
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
9
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
10
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
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