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Brand image
Erfolgsfaktor
17,544
Markenführung
17,005
Brand management
16,983
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1,811
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1,715
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1,688
USA
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1,595
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1,540
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1,489
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1,419
Marketing
1,371
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1,328
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1,313
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Burmann, Christoph
51
Keller, Kevin Lane
25
Loureiro, Sandra Maria Correia
25
Melewar, T. C.
24
Phau, Ian
22
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
16
MacInnis, Deborah J.
16
Sattler, Henrik
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Foroudi, Pantea
15
Romaniuk, Jenni
15
Christodoulides, George
14
Esch, Franz-Rudolf
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Han, Heesup
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Khan, Imran
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King, Ceridwyn
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Rahman, Zillur
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Veloutsou, Cleopatra
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Grohmann, Bianca
12
Gupta, Suraksha
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Pelsmacker, Patrick de
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Batra, Rajeev
11
Dens, Nathalie
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Park, Jungkun
11
Paul, Justin
11
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NetLibrary, Inc
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Haufe-Lexware GmbH & Co. KG
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Lehmanns Media GmbH
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National Bureau of Economic Research
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American Marketing Association
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1
Brandsboard e.V.
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Campus Verlag
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EBS Business School
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Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Friedrich-Schiller-Universität Jena
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
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Marketing zwischen Theorie und Praxis e.V. / Alumni
1
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Pearson Studium
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Peter Lang GmbH
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RWTH Aachen
1
Society for Consumer Psychology.
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1
Taylor and Francis.
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1
Technische Universität Chemnitz
1
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1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
351
The journal of product & brand management
280
The journal of brand management : an international journal
268
Journal of retailing and consumer services
165
European journal of marketing : EJM
78
Psychology & marketing
72
Asia Pacific journal of marketing and logistics
70
Journal of marketing communications
65
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
59
Journal of strategic marketing
53
Journal of international consumer marketing
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
SpringerLink / Bücher
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
44
Journal of promotion management : innovations in planning and applied research
44
The IUP journal of brand management : IJBRM
43
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of the Academy of Marketing Science
40
Tourism management : research, policies, practice
40
Journal of marketing
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
37
Journal of marketing management : MM
36
European journal of marketing
35
Journal of travel and tourism marketing
35
Journal of Islamic marketing
32
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Qualitative market research : an international journal
29
Journal of fashion marketing and management
28
Global business review
27
International journal of sports marketing & sponsorship
26
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ECONIS (ZBW)
6,964
RePEc
2
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1
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6,966
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date (oldest first)
1
The branding framework behind Modhesh
Vel, K. Prakash
;
Suhail, Laila Mohamed
- In:
The marketing review
12
(
2012
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10009657291
Saved in:
2
A grounded theory approach to reconstruct brand value based on prosumption logic in the era of sharing economy platform
Lei, Shen
;
Chen, Ye
;
Luo, Chu
- In:
Theoretical economics letters
9
(
2019
)
8
,
pp. 2975-2996
Persistent link: https://www.econbiz.de/10012214773
Saved in:
3
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
4
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
5
Conceptualizing the brand in social media community : the five sources model
Davis, Robert
;
Piven, Inna
;
Breazeale, Michael
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 468-481
Persistent link: https://www.econbiz.de/10010388551
Saved in:
6
Brand identity and culture interaction in the Indian context : a grounded approach
Sharma, Arbuda
;
Patro, Sanjay
;
Chaudhry, Harish
- In:
Journal of advances in management research : JAMR
19
(
2022
)
1
,
pp. 31-54
Persistent link: https://www.econbiz.de/10012797815
Saved in:
7
Exploring user's experience of push notifications : a grounded theory approach
Gavilan, Diana
;
Martinez-Navarro, Gema
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 233-255
Persistent link: https://www.econbiz.de/10013380425
Saved in:
8
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
9
Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion
Westberg, Kate
;
Pope, Nigel
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Saved in:
10
Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din
;
Ahmad, Bilal
;
Asif, Mirza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
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