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Beyond brand loyalty : brand sustainability

Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355

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Introducing branded communities in sport for building strong brand relations in social media

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The influence factors of brand loyalty : mobile phone industry

Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233

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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment

Hwang, Eunmin; Baloglu, Seyhmus; Tanford, Sarah - In: International journal of hospitality management 76 (2019) 1, pp. 19-28

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The impact of external social and internal personal forces on consumers' brand community engagement on Facebook

Simon, Carina; Brexendorf, Tim Oliver; Faßnacht, Martin - In: The journal of product & brand management 25 (2016) 5, pp. 409-423

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Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty

Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674

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Study on consumer perception & brand loyalty towards Hyundai in Vijayawada

Kumar, M. Sandeep; Rajeswari, B.; Kumar, D. Prasanna; … - In: International journal of economic research 13 (2016) 1, pp. 383-394

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Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells

Fröhling, Renée - 2017

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Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

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The role of customer loyalty as a brand extension purchase predictor

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