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Stakeholders' perceptions and reputational antecedents : a review of stakeholder relationships, reputation and brand positioning
Shams, S. M. Riad - In: Journal of advances in management research : JAMR 12 (2015) 3, pp. 314-329
Persistent link: https://www.econbiz.de/10011507416
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Customer relationship building : the role of brand attractiveness and consumer-brand identification
Elbedweihy, Alaa M.; Jayawardhena, Chanaka; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2901-2910
Persistent link: https://www.econbiz.de/10011507804
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The impact of customer-based brand equity on the operational performance of FMCG companies in India
Mohan, Bijuna C.; Sequeira, A. H. - In: IIMB management review 28 (2016) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10011508720
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Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine; Wong, IpKin Anthony - In: International journal of hospitality management 56 (2016), pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
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Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth; Das, Gopal; Khare, Arpita - In: International journal of electronic marketing and … 6 (2015) 3, pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio; Vrontis, Demetris; Trio, Oronzo; … - In: Journal of transnational management : the official … 21 (2016) 2, pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
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Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
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The impact of service failure on brand credibility
Bougoure, Ursula Sigrid; Russell-Bennett, Rebekah; … - In: Journal of retailing and consumer services 31 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
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Brand loyalty among Norwegian car owners
Jørgensen, Finn; Mathisen, Terje Andreas; Pedersen, Hassa - In: Journal of retailing and consumer services 31 (2016), pp. 256-264
Persistent link: https://www.econbiz.de/10011528702