Similar Search Results

Brand origin identification by consumers : a classification perspective

Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71

Persistent link: https://www.econbiz.de/10003771397

Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image

Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 19 (2011) 2, pp. 95-116

Persistent link: https://www.econbiz.de/10009159088

The role of brand strength, type, image and product-category fit in retail brand collaborations

Mitchell, Vincent-Wayne; Balabanis, George - In: Journal of retailing and consumer services 60 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012502674

Country image appraisal : more than just ticking boxes

Lopez, Carmen; Balabanis, George - In: Journal of business research : JBR 117 (2020), pp. 764-779

Persistent link: https://www.econbiz.de/10012288099

Sometimes a celebrity holding a negative public image is the best product endorser

Sääksjärvi, Maria; Hellén, Katarina; Balabanis, George - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 421-441

Persistent link: https://www.econbiz.de/10011574403

Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin

Balabanis, George; Siamagka, Niloletta-Theofania - In: International marketing review 34 (2017) 2, pp. 166-182

Persistent link: https://www.econbiz.de/10011673987

Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations

Balabanis, George; Stathopoulou, Anastasia; Qiao, Jiayu - In: Journal of international marketing 27 (2019) 2, pp. 38-55

Persistent link: https://www.econbiz.de/10012060699

Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image

Balabanis, George; Lopez, Carmen - In: International business review : the official journal of … 31 (2022) 5, pp. 1-16

Persistent link: https://www.econbiz.de/10013399555

Cultural antecedents and consequences of luxury brand personalities

Balabanis, George; Karpova, Aleksandra - In: European journal of marketing 56 (2022) 8, pp. 2423-2454

Persistent link: https://www.econbiz.de/10013457357

The determinants and measurement of a country brand: the country brand strength index

Fetscherin, Marc - In: International Marketing Review 27 (2010) 4, pp. 466-479

Purpose – A strong country brand can stimulate exports, attract tourism, investments, and immigration. The purpose of this paper is to construct and present a country brand strength index (CBSI) which assesses the strength of a country brand based on objective secondary data....

Persistent link: https://www.econbiz.de/10014827498