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Brand image
Consumer behaviour
48
Konsumentenverhalten
48
Markenimage
29
Brand management
24
Markenführung
24
International marketing
22
Internationales Marketing
22
Designation of origin
20
Herkunftsbezeichnung
20
Brand
16
Markenartikel
16
Market research
11
Marktforschung
11
Measurement
11
Messung
10
Theorie
9
Theory
9
Marketing management
8
Marketingmanagement
8
Structural equation model
8
Strukturgleichungsmodell
8
Beziehungsmarketing
7
Customer satisfaction
7
Großbritannien
7
Kundenzufriedenheit
7
Relationship marketing
7
USA
7
United Kingdom
7
United States
7
Export
6
Advertising effects
5
Dienstleistungsqualität
5
Emotion
5
Holiday behaviour
5
Marketing
5
Partial least squares
5
Service quality
5
Urlaubsverhalten
5
Werbewirkung
5
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15
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1
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Article
29
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Article in journal
28
Aufsatz in Zeitschrift
28
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
29
Author
All
Diamantopoulos, Adamantios
28
Davvetas, Vasileios
7
Arslanagic-Kalajdzic, Maja
6
Sichtmann, Christina
3
Balabanis, George
2
Bartsch, Fabian
2
Florack, Arnd
2
Halkias, Georgios
2
Kolbl, Živa
2
Zabkar, Vesna
2
Zeugner-Roth, Katharina Petra
2
Abbott, Rachael
1
Austin, Jon R.
1
Baldauf, Artur
1
Chan, Allan
1
Chumpitaz Caceres, Rubén
1
Cravens, Karen S.
1
Davydova, Olga
1
Egger, Martin
1
Eisend, Martin
1
Fetscherin, Marc
1
Fuchs, Christoph
1
Gidaković, Petar
1
Herz, Marc
1
Herz, Marc Florian
1
Koschate-Fischer, Nicole
1
Löhndorf, Birgit
1
Mandler, Timo
1
Mattila, Anna S.
1
Micevski, Milena
1
Milchram, Christine
1
Montesinos, Maria Ángeles
1
Moschik, Nicole
1
Palihawadana, Dayananda
1
Paparoidamis, Nicholas G.
1
Roth, Katharina P.
1
Samiee, Saeed
1
Schlegelmilch, Bodo B.
1
Siguaw, Judy A.
1
Szőcs, Ilona
1
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Journal of business research : JBR
12
Journal of international marketing
6
International marketing review
2
British journal of management
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of product & brand management
1
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ECONIS (ZBW)
29
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1
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
2
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
3
Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios
;
Davydova, Olga
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
Saved in:
4
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
5
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
6
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
7
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
8
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
9
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
10
"Regretting your brand-self?" : the moderating role of consumer-brand identification on consumer responses to purchase regret
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
80
(
2017
),
pp. 218-227
Persistent link: https://www.econbiz.de/10011771503
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