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Creating and managing brands
Tybout, Alice M.
;
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 74-102)
.
2001
Persistent link: https://www.econbiz.de/10001612976
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Creating and managing brands
Tybout, Alice M.
;
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 112-141)
.
2010
Persistent link: https://www.econbiz.de/10008664284
Saved in:
3
Discordant retail brand ideology in the Huase of Barbie
McGrath, Mary Ann
;
Sherry, John F.
;
Diamond, Nina
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 12-37
Persistent link: https://www.econbiz.de/10010204011
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