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Brand management ; Vol. 3
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Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
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2010
Persistent link: https://www.econbiz.de/10003924416
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2
A study of the loyalty-building process for mobile data service usage in Korea
Kim, Chung Koo
;
Fife, Elizabeth
;
Jun, Mina
;
Soh, Lejun …
- In:
International journal of electronic business
9
(
2011
)
1/2
,
pp. 44-62
Persistent link: https://www.econbiz.de/10009260824
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Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
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2008
Persistent link: https://www.econbiz.de/10003656235
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