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Advertising Creativity Matters
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Brand image
Advertising
37
Werbung
36
Consumer behaviour
31
Konsumentenverhalten
31
Advertising effects
27
Werbewirkung
27
Kreativität
12
Creativity
11
Markenimage
9
Einzelhandel
8
Marketing
8
Retail trade
8
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Customer satisfaction
6
Kundenzufriedenheit
6
Beziehungsmarketing
5
Kommunikation
5
Psychology of advertising
5
Relationship marketing
5
Werbepsychologie
5
Advertising planning
4
Experiment
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Public relations
4
Schweden
4
Sweden
4
Viral marketing
4
Virales Marketing
4
Werbeplanung
4
Öffentlichkeitsarbeit
4
Coronavirus
3
Corporate Social Responsibility
3
Corporate social responsibility
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Dahlén, Micael
5
Rosengren, Sara
4
Törn, Fredrik
2
Bondesson, Niklas
1
Eisend, Martin
1
Friberg, Lars
1
Liljedal, Karina T.
1
Modig, Erik
1
Nilsson, Erik
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Smith, Edith
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Thorbjørnsen, Helge
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Journal of advertising : official publication of the American Academy of Advertising
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
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Journal of marketing communications
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ECONIS (ZBW)
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Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
2
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
3
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
4
Challenging consistency : effects of brand-incongruent communications
Törn, Fredrik
-
2009
Persistent link: https://www.econbiz.de/10003847084
Saved in:
5
Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.
;
Dahlén, Micael
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
Saved in:
6
Customer reactions to acquirer-dominant mergers and acquisitions
Thorbjørnsen, Helge
;
Dahlén, Micael
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 332-341
Persistent link: https://www.econbiz.de/10009406666
Saved in:
7
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
8
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
9
Consumer advertising as a signal of employer attractiveness
Rosengren, Sara
;
Bondesson, Niklas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10010362921
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