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~subject:"Brand image"
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Brand image
Consumer behaviour
82,177
Konsumentenverhalten
79,696
Panel
18,805
Panel study
17,849
Theorie
13,070
Theory
12,727
Motivation
9,946
Relationship marketing
8,938
Beziehungsmarketing
8,907
Schätzung
7,915
Deutschland
7,893
Estimation
7,630
Brand management
7,486
Markenführung
7,445
Germany
6,875
Markenimage
6,610
USA
6,079
Customer satisfaction
5,719
United States
5,694
Kundenzufriedenheit
5,561
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5,470
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5,458
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5,014
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4,876
Social Web
4,853
Social web
4,850
Online-Marketing
4,468
Internet marketing
4,457
Service quality
4,436
Dienstleistungsqualität
4,388
Brand
4,258
Markenartikel
4,248
Einzelhandel
4,152
Retail trade
4,113
Experiment
4,028
Electronic Commerce
3,609
Werbewirkung
3,608
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3,572
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1,029
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Diamantopoulos, Adamantios
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Fetscherin, Marc
13
Hollebeek, Linda D.
13
Huber, Frank
13
Veloutsou, Cleopatra
13
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
De Chernatony, Leslie
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Ko, Eunju
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
Eisingerich, Andreas B
10
Jang, Soocheong
10
Liu, Chih-Hsing
10
Park, C. Whan
10
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IGI Global
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Books on Demand GmbH <Norderstedt>
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1
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1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
368
The journal of product & brand management
243
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
75
European journal of marketing : EJM
74
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
53
Journal of global marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
43
Journal of travel and tourism marketing
43
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of marketing management : MM
37
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Qualitative market research : an international journal
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
6,584
Other ZBW resources
64
RePEc
2
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1
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1
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
Saved in:
2
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
3
Under the marketers' radar : commonly ignored triggers for brand repertoire changes
Bogomolova, Svetlana
;
Grudinina, Olga
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1378-1403
Persistent link: https://www.econbiz.de/10009412793
Saved in:
4
Die Wahrnehmung von Luxus und Tradition als Werttreiber einer Marke : Analysen auf Basis einer empirischen Studie
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Kanaplei, Kim
-
2011
Persistent link: https://www.econbiz.de/10009236559
Saved in:
5
A review of traditional Hungarian products' reputation with a special focus on consumer behaviour
Popovics, Anett
- In:
Studies in agricultural economics
(
2006
)
105
,
pp. 71-86
Persistent link: https://www.econbiz.de/10003736199
Saved in:
6
Conceptualizing the brand in social media community : the five sources model
Davis, Robert
;
Piven, Inna
;
Breazeale, Michael
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 468-481
Persistent link: https://www.econbiz.de/10010388551
Saved in:
7
Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna
;
Kauppinen-Räisänen, Hannele
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
Saved in:
8
The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Jeng, Mei-Yuan
;
Yeh, Tsu-Ming
- In:
Service business
10
(
2016
)
1
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011722235
Saved in:
9
Capturing consumer heterogeneity in loyalty evolution patterns
Yoon, Kanghyun
;
Tran, Thanh V.
- In:
Management research review
34
(
2011
)
6
,
pp. 649-662
Persistent link: https://www.econbiz.de/10009247597
Saved in:
10
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
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