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~subject:"Brand image"
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Brand image
Konsumentenverhalten
79,136
Consumer behaviour
78,703
Theorie
22,014
Theory
21,461
Asymmetrische Information
20,528
Asymmetric information
20,412
Beziehungsmarketing
8,851
Relationship marketing
8,838
Werbewirkung
7,887
Markenführung
7,705
Brand management
7,701
Advertising effects
7,662
Suchtheorie
7,082
Search theory
6,927
Markenimage
6,780
USA
6,649
United States
6,415
Online-Handel
5,490
Online retailing
5,477
Online-Marketing
5,402
Kundenzufriedenheit
5,376
Customer satisfaction
5,374
Internet marketing
5,369
Social Web
4,866
Social web
4,861
Deutschland
4,770
Werbung
4,745
Advertising
4,654
Experiment
4,481
Germany
4,410
Dienstleistungsqualität
4,370
Brand
4,369
Markenartikel
4,367
Service quality
4,365
Einzelhandel
4,189
Retail trade
4,109
Electronic Commerce
3,701
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3,589
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
18
Melewar, T. C.
18
Japutra, Arnold
17
Sarkar, Abhigyan
17
Burmann, Christoph
15
Gierl, Heribert
15
Bauer, Hans H.
14
Ekinci, Yuksel
14
Pelsmacker, Patrick de
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Huber, Frank
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Romaniuk, Jenni
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Dens, Nathalie
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Sattler, Henrik
11
Valette-Florence, Pierre
11
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
Gunasti, Kunter
10
Jang, Soocheong
10
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IGI Global
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1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Universität Mannheim
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
371
The journal of product & brand management
246
Journal of retailing and consumer services
224
The journal of brand management : an international journal
216
Psychology & marketing
108
Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
76
European journal of marketing : EJM
75
Journal of international consumer marketing
71
International journal of hospitality management
64
The journal of consumer marketing
60
Journal of global marketing
56
Journal of strategic marketing
54
International marketing review
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Marketing intelligence & planning
52
Marketing letters : a journal of research in marketing
51
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
International journal of advertising : the quarterly review of marketing communications
43
Journal of travel and tourism marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
41
International journal of internet marketing and advertising : IJIMA
40
Journal of promotion management : JPM
39
International journal of advertising : the review of marketing communications
38
Journal of the Academy of Marketing Science
38
Journal of marketing management : MM
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of business ethics : JOBE
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of international marketing
31
Qualitative market research : an international journal
31
SpringerLink / Bücher
30
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ECONIS (ZBW)
6,745
RePEc
1
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1
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date (oldest first)
1
The role of information in markets with quality uncertainty
Gertz, Christopher
-
2014
Persistent link: https://www.econbiz.de/10010530891
Saved in:
2
How does a brand ally affect consumer evaluations of a focal brand?
Voss, Kevin E.
;
Gammoh, Bashar S.
;
Fang, Xiang
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 929-940
Persistent link: https://www.econbiz.de/10009691215
Saved in:
3
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
4
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
5
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
6
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
7
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
8
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
9
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
10
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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