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Brand image
Relationship marketing
25,149
Beziehungsmarketing
25,131
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8,975
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8,975
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5,444
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2,272
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2,060
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2,011
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1,980
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1,919
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Loureiro, Sandra Maria Correia
16
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10
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10
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9
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9
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9
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8
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8
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8
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8
Ekinci, Yuksel
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Sreejesh, S.
7
Veloutsou, Cleopatra
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6
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5
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5
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Journal of business research : JBR
106
The journal of product & brand management
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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Journal of travel and tourism marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Psychology & marketing
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Journal of strategic marketing
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
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Journal of hospitality marketing & management
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Marketing intelligence & planning
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International journal of contemporary hospitality management
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Tourism management : research, policies, practice
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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European journal of marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Global business review
9
Journal of business ethics : JOBE
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International review on public and non-profit marketing
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Journal of internet commerce
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Journal of marketing analytics : JMA
8
Journal of service management
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Pakistan journal of commerce and social sciences
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
1,915
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1
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1
An integrated model for customer equity estimation based on brand equity
Qorbani, Zahra
;
Koosha, Hamidreza
;
Bagheri, Mohsen
- In:
International journal of market research
63
(
2021
)
5
,
pp. 635-664
Persistent link: https://www.econbiz.de/10012625181
Saved in:
2
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
3
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
4
Co-building brand equity and customer equity through marketing capabilities : impact on competitive advantage
Yagüe Guillén, María Jésus
;
Romero, Jaime
- In:
International journal of business environment : IJBE
8
(
2016
)
4
,
pp. 344-366
Persistent link: https://www.econbiz.de/10011663950
Saved in:
5
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
6
Predicting customer lifetime value for hypermarket private label products
Lin, Hsin-Hui
;
Li, Hsien-Ta
;
Wang, Yi-Shun
;
Tseng, Timmy H.
- In:
Journal of business economics and management
18
(
2017
)
4
,
pp. 619-635
Persistent link: https://www.econbiz.de/10011780748
Saved in:
7
Integriertes Marken- und Kundenwertmanagement
Kießling, Tina
;
Zanger, Cornelia
- In:
Kundenintegration und Kundenbindung : wie Unternehmen …
,
(pp. 141-151)
.
2009
Persistent link: https://www.econbiz.de/10003835310
Saved in:
8
Customer - brand value
In:
Customer Relationship Management : the ultimate guide …
,
(pp. 215-230)
.
2001
Persistent link: https://www.econbiz.de/10003521890
Saved in:
9
Creating a model of customer equity for chain restaurant brand formation
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 529-539
Persistent link: https://www.econbiz.de/10003875721
Saved in:
10
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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