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~subject:"Brand image"
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Brand image
Consumer behaviour
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Customer satisfaction
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South Korea
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Südkorea
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Kundenzufriedenheit
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Online retailing
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Online-Handel
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Attitudes
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Auslandsinvestition
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B-to-B-Marketing
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Business-to-business marketing
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Consumer attitudes
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Lieferantenmanagement
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Ha, Hong Youl
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Janda, Swinder
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John, Joby
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Muthaly, Siva K. K.
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The service industries journal
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Asia Pacific business review
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The journal of services marketing
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ECONIS (ZBW)
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Development of brand equity : evaluation of four alternative models
Ha, Hong Youl
;
Janda, Swinder
;
Muthaly, Siva K. K.
- In:
The service industries journal
30
(
2010
)
5/6
,
pp. 911-928
Persistent link: https://www.econbiz.de/10003993304
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2
Brand personality and its outcomes in the Chinese automobile industry
Ha, Hong Youl
;
Janda, Swinder
- In:
Asia Pacific business review
20
(
2014
)
2
,
pp. 216-230
Persistent link: https://www.econbiz.de/10010341301
Saved in:
3
The evolution of brand personality : an application of online travel agencies
Ha, Hong Youl
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 529-540
Persistent link: https://www.econbiz.de/10011615549
Saved in:
4
Role of customer orientation in an integrative model of brand loyalty in services
Ha, Hong Youl
;
John, Joby
- In:
The service industries journal
30
(
2010
)
7/8
,
pp. 1025-1046
Persistent link: https://www.econbiz.de/10003996052
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