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Development of brand equity : evaluation of four alternative models
Ha, Hong Youl; Janda, Swinder; Muthaly, Siva K. K. - In: The service industries journal 30 (2010) 5/6, pp. 911-928
Persistent link: https://www.econbiz.de/10003993304
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Brand personality and its outcomes in the Chinese automobile industry
Ha, Hong Youl; Janda, Swinder - In: Asia Pacific business review 20 (2014) 2, pp. 216-230
Persistent link: https://www.econbiz.de/10010341301
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The evolution of brand personality : an application of online travel agencies
Ha, Hong Youl - In: The journal of services marketing 30 (2016) 5, pp. 529-540
Persistent link: https://www.econbiz.de/10011615549
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Role of customer orientation in an integrative model of brand loyalty in services
Ha, Hong Youl; John, Joby - In: The service industries journal 30 (2010) 7/8, pp. 1025-1046
Persistent link: https://www.econbiz.de/10003996052