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Brand image
Consumer behaviour
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79,437
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22,337
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8,599
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8,585
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8,495
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8,445
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6,908
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5,750
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5,587
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5,554
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5,543
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5,376
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5,376
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5,355
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5,310
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5,275
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5,267
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Diamantopoulos, Adamantios
28
Phau, Ian
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19
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19
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18
Melewar, T. C.
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Valette-Florence, Pierre
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Institut für Medien- und Konsumentenforschung <Erding>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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NetLibrary, Inc
1
Peter Lang GmbH
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Society for Consumer Psychology.
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Journal of business research : JBR
378
The journal of product & brand management
248
The journal of brand management : an international journal
226
Journal of retailing and consumer services
225
Psychology & marketing
104
Asia Pacific journal of marketing and logistics
90
European journal of marketing : EJM
81
Journal of marketing communications
77
Journal of international consumer marketing
71
International journal of hospitality management
62
The journal of consumer marketing
59
Journal of strategic marketing
57
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing letters : a journal of research in marketing
49
Cogent business & management
48
Journal of fashion marketing and management
47
Journal of marketing
47
International journal of consumer studies
46
Journal of marketing management : MM
43
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of the Academy of Marketing Science
41
Journal of travel and tourism marketing
41
Journal of promotion management : JPM
38
International journal of advertising : the review of marketing communications
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
The IUP journal of brand management : IJBRM
36
International journal of advertising : the quarterly review of marketing communications
34
Journal of business ethics : JOBE
33
Qualitative market research : an international journal
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
European journal of marketing
30
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ECONIS (ZBW)
6,874
Other ZBW resources
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RePEc
1
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1
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
2
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
3
Understanding of consumers' perception toward select FMCG products
Siriguppi, Dwarakanath
- In:
International journal of public sector performance …
9
(
2022
)
3
,
pp. 248-257
Persistent link: https://www.econbiz.de/10013257287
Saved in:
4
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
5
Green marketing strategies : how do they influence consumer-based brand equity?
Sohail, M. Sadiq
- In:
Journal for global business advancement : JGBA
10
(
2017
)
3
,
pp. 229-243
Persistent link: https://www.econbiz.de/10011800591
Saved in:
6
Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers' perspective
Tsai, Pei-Hsuan
;
Lin, Guan-Yi
;
Zheng, Yu-Lin
;
Chen, Yi-Chong
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012389986
Saved in:
7
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
8
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
9
The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage
Bezençon, Valéry
;
Etemad-Sajadi, Reza
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 314-328
Persistent link: https://www.econbiz.de/10011298834
Saved in:
10
Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na
;
Berry, Christopher
- In:
Journal of business research : JBR
100
(
2019
),
pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
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