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~subject:"Brand image"
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Brand image
Brand management
17,524
Markenführung
17,110
Markenartikel
9,157
Consumer behaviour
8,498
Konsumentenverhalten
8,458
Brand
8,117
Markenimage
7,538
Relationship marketing
2,739
Beziehungsmarketing
2,735
Markenpolitik
2,229
Theorie
2,132
Theory
2,120
Deutschland
1,876
Intermediate goods
1,874
Vorleistungen
1,874
Social Web
1,870
Social web
1,867
Online-Marketing
1,667
Internet marketing
1,641
Marketingmanagement
1,589
Marketing management
1,574
Germany
1,572
Werbewirkung
1,269
Advertising effects
1,248
Marketing
1,144
USA
1,130
United States
1,099
Luxury goods
989
Luxusgüter
987
Werbung
960
Advertising
894
Handelsmarke
805
Einzelhandel
792
Retail trade
769
Store brand
755
Brand loyalty
718
Corporate reputation
712
Firmenimage
712
Customer satisfaction
683
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1,200
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6,133
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Burmann, Christoph
54
Keller, Kevin Lane
29
Loureiro, Sandra Maria Correia
26
Phau, Ian
25
Melewar, T. C.
24
Diamantopoulos, Adamantios
21
Bang, Nguyen
20
De Chernatony, Leslie
20
Guzman, Francisco
20
Esch, Franz-Rudolf
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Sattler, Henrik
17
Han, Heesup
16
MacInnis, Deborah J.
16
Romaniuk, Jenni
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Foroudi, Pantea
15
Khan, Imran
15
Christodoulides, George
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
Huber, Frank
13
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Grohmann, Bianca
12
Gupta, Suraksha
12
Khamitov, Mansur
12
Paul, Justin
12
Pelsmacker, Patrick de
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Batra, Rajeev
11
Dawes, John
11
Dens, Nathalie
11
Fetscherin, Marc
11
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Springer Fachmedien Wiesbaden
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NetLibrary, Inc
4
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
ISM University of Management and Economics
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Credit Suisse Group AG
1
EBS Business School
1
Edward Elgar Publishing
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Friedrich-Schiller-Universität Jena
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Josef Eul Verlag GmbH
1
Julius-Maximilians-Universität Würzburg
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Leuphana Universität Lüneburg
1
Lithuanian University of Agriculture
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
Peter Lang GmbH
1
RWTH Aachen
1
Siauliai University
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
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Published in...
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Journal of business research : JBR
360
The journal of brand management : an international journal
297
The journal of product & brand management
283
Journal of retailing and consumer services
170
European journal of marketing : EJM
83
Psychology & marketing
78
Asia Pacific journal of marketing and logistics
72
Journal of marketing communications
65
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of strategic marketing
59
International journal of hospitality management
58
Journal of international consumer marketing
53
SpringerLink / Bücher
52
Marketing letters : a journal of research in marketing
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of the Academy of Marketing Science
49
Journal of promotion management : innovations in planning and applied research
47
Journal of marketing
46
The journal of consumer marketing
46
Cogent business & management
45
The IUP journal of brand management : IJBRM
45
International marketing review
44
International journal of consumer studies
42
Journal of global marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Tourism management : research, policies, practice
40
Journal of marketing management : MM
39
Journal of promotion management : JPM
38
European journal of marketing
37
Journal of travel and tourism marketing
36
International journal of advertising : the review of marketing communications
33
Journal of Islamic marketing
32
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Journal of international marketing
28
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Source
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ECONIS (ZBW)
7,387
Other ZBW resources
44
BASE
5
RePEc
3
Showing
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1
Position matters when we stand together : a linguistic perspective on composite
brand
extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
2
Ingredient branding and feedback effects : the impact of product outcomes, initial parent
brand
strength asymmetry, and parent
brand
role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
3
Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von
Markentransfer
- und Co-Branding-Strategien auf das Markenimage
Diegel, Marius
-
2021
Persistent link: https://www.econbiz.de/10012424689
Saved in:
4
The attitudinal respose to alternative
brand
growth strategies
Samuelsen, Bendik Meling
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 177-191
Persistent link: https://www.econbiz.de/10009514312
Saved in:
5
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
6
Does an expanded
brand
user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
7
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
8
Expanding the boundary of
brand
extensions through
brand
relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
9
Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335975
Saved in:
10
Erfolgsfaktoren von Markenerweiterungen
Mahnik, Nina
;
Mayerhofer, Wolfgang
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003338650
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