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Brand image
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Journal of business research : JBR
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European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
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64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of hospitality management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of promotion management : innovations in planning and applied research
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International journal of internet marketing and advertising : IJIMA
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The journal of consumer marketing
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International marketing review
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Journal of global marketing
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International journal of advertising : the review of marketing communications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
2
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
3
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
4
When placement becomes collaborative branded entertainment : the case of music concerts
Capelli, Sonia
;
Fayolle, Laurene
;
Sabadie, William
- In:
International journal of arts management
18
(
2016
)
3
,
pp. 37-49
Persistent link: https://www.econbiz.de/10011497290
Saved in:
5
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
6
Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
Saved in:
7
The impact of product placement on TV-induced tourism : Korean TV dramas and Taiwanese viewers
Su, Hung-jen
;
Huang, Yu-an
;
Brodowsky, Glen
;
Kim, Hyun Jeong
- In:
Tourism management : research, policies, practice
32
(
2011
)
4
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008907677
Saved in:
8
Reverse Product Placement : eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken
Kanitz, Christopher
;
Muzellec, Laurent
;
Schade, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10009792230
Saved in:
9
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
Saved in:
10
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
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