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Consumer responses to parodic...
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Brand image
Konsumentenverhalten
78,803
Consumer behaviour
78,372
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13,706
Online-Marketing
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12,584
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7,857
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7,633
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6,948
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6,078
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5,461
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4,796
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4,688
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4,597
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4,554
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4,514
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4,316
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4,272
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4,163
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3,945
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28
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26
Loureiro, Sandra Maria Correia
26
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19
Han, Heesup
19
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19
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18
Burmann, Christoph
18
Melewar, T. C.
18
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17
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17
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15
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13
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Sreejesh, S.
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Veloutsou, Cleopatra
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12
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12
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12
Paul, Justin
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Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Sattler, Henrik
11
Valette-Florence, Pierre
11
Christodoulides, George
10
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
Gil Saura, Irene
10
Hollebeek, Linda D.
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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1
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1
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Journal of business research : JBR
380
The journal of product & brand management
248
Journal of retailing and consumer services
224
The journal of brand management : an international journal
214
Psychology & marketing
108
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
79
European journal of marketing : EJM
77
Journal of international consumer marketing
70
International journal of hospitality management
63
The journal of consumer marketing
60
Journal of global marketing
57
Journal of strategic marketing
54
Marketing intelligence & planning
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International marketing review
53
Marketing letters : a journal of research in marketing
51
Cogent business & management
50
International journal of consumer studies
46
International journal of advertising : the quarterly review of marketing communications
45
Journal of fashion marketing and management
45
International journal of internet marketing and advertising : IJIMA
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
43
Journal of travel and tourism marketing
43
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
41
Journal of promotion management : JPM
41
Tourism management : research, policies, practice
39
International journal of advertising : the review of marketing communications
38
Journal of marketing management : MM
38
Journal of the Academy of Marketing Science
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
The IUP journal of brand management : IJBRM
35
Journal of business ethics : JOBE
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of international marketing
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Qualitative market research : an international journal
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ECONIS (ZBW)
6,898
RePEc
1
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1
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
2
Conceptualising performative Instagram influencer and user relationships : through
advertising
and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
3
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
4
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
5
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
6
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
7
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
8
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
9
The effects of positive valence and intensity of word-of-mouth and
advertising
on forming beer brand equity and purchase intentions
Wang, Edward Shih-Tse
;
Lin, Jia-Yi
;
Liao, Yu-Ting
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
8/9
,
pp. 255-269
Persistent link: https://www.econbiz.de/10014443964
Saved in:
10
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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