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Brand image
preferences
782
Consumer behaviour
556
Konsumentenverhalten
549
Preferences
456
Viral marketing
339
Virales Marketing
336
Word-of-mouth
258
Memory
252
Präferenztheorie
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word-of-mouth
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memory
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consumer choice
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140
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119
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Social web
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106
Markenimage
104
Brand management
93
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74
Entscheidung
68
Decision
67
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Timiras, Laura Catalina
3
Chung, Yu-Chun
2
Dwivedi, Yogesh Kumar
2
Grebitus, Carola
2
Kim, Changju
2
Liao, Shu-Hsien
2
Loureiro, Sandra Maria Correia
2
Oppong, Peter Kwasi
2
Stocchi, Lara
2
Tay, Alexander Guan Meng
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Wymer, Walter
2
Abbas, Jawad
1
Acikgoz, Fulya
1
Addae, Matilda
1
Adelekan, Saidi Adedeji
1
Aik, Nai Chiek
1
Ainasoja, Mari
1
Akrout, Houcine
1
Aksehirli, Zeynep
1
Al-Shuaili, Ahmed Hamed
1
Al-Wugayan, Adel A. A.
1
Alatalo, Sari
1
Alcántara-Pilar, Juan Miguel
1
Alguezaui, Salma
1
Ameen, Nisreen
1
Amelia, Maria Veronica
1
An, Jake
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Anesbury, Zachary
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Babu, Deepak
1
Bacik, Radovan
1
Balaji, M. S.
1
Balboni, Bernardo
1
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1
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Journal of business research : JBR
6
Psychology & marketing
6
The journal of product & brand management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing and consumer services
3
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
3
African journal of business and economic research : AJBER
2
Asia Pacific journal of marketing and logistics
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of services technology and management
2
Journal of business ethics : JOBE
2
Journal of global fashion marketing : JGfM
2
Journal of international food & agribusiness marketing
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Administrative Sciences : open access journal
1
Agribusiness : an international journal
1
Australasian marketing journal
1
Canadian journal of agricultural economics : CJAE
1
Cogent business & management
1
Corporate reputation review
1
Decision
1
Electronic commerce research
1
Entrepreneurship and post-pandemic future
1
Ethics, social responsibility and sustainability in marketing
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
European journal of operational research : EJOR
1
Global business and finance review
1
IIMS journal of management science
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International business and economics research journal
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of business performance management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
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ECONIS (ZBW)
104
Other ZBW resources
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1
Language and gender influence on the consumer’s choice of branded meat attributes
Pelser, Theuns
;
Groenewald, Anita
;
Prinsloo, Hein
- In:
International business and economics research journal
13
(
2014
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10010362825
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2
Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands
Gaur, Sanjaya Singh
;
Bathula, Hanoku
;
Valcarcel Diaz, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
5
,
pp. 477-494
Persistent link: https://www.econbiz.de/10011443126
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3
Why i buy what i buy? : the dynamics of brand awareness on consumers’ choice
Olanipekun, Ojo James
;
Adelekan, Saidi Adedeji
- In:
Entrepreneurship and post-pandemic future
,
(pp. 73-86)
.
2022
Persistent link: https://www.econbiz.de/10013204891
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4
(Un)deservingness distinctions impact envy subtypes : implications for brand attitude and choice
Ferreira, Kirla
;
Botelho, Delane
- In:
Journal of business research : JBR
125
(
2021
),
pp. 89-102
Persistent link: https://www.econbiz.de/10012494046
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5
The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
Saini, Yvonne K.
;
Lynch, John G.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 702-705
Persistent link: https://www.econbiz.de/10011597037
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6
Factors affecting consumers' choice of mobile communication service providers in the City of Tshwane
Mudzanani, Takalani Eric
;
Molaoa, Tankiso Augustine
- In:
African journal of business and economic research : AJBER
13
(
2018
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10012056009
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7
Consumer choices among service brands offering ethical attributes
Bridges, Eileen
;
Schramm, Mary
;
Roy, Abhik
- In:
The service industries journal
39
(
2019
)
15/16
,
pp. 1167-1189
Persistent link: https://www.econbiz.de/10012207460
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8
Effect of consumers' personality on store brand choice in grocery stores : insights from France and Germany
Winter, Sophie T.
;
Grebitus, Carola
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
4
,
pp. 400-416
Persistent link: https://www.econbiz.de/10012181003
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9
Brand Presence in Decision-Making Involving Decoys
Kubalová, Radka
;
Klepek, Martin
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
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10
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
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