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The role of employer brand equity in employee attraction and retention : a unified framework
Alshathry, Sultan; Clarke, Marilyn; Goodman, Steve - In: International journal of organizational analysis 25 (2017) 3, pp. 413-431
Persistent link: https://www.econbiz.de/10011763882
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The role of employer branding and employee branding in the multinationals
Sharma, Mala; Verma, Pratibha - In: Technology, management and business : evolving perspectives, (pp. 71-77). 2023
Persistent link: https://www.econbiz.de/10014342185
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Fuzzy clustering approach to employer brand positioning : an Indian employer study
Thomas, Bejoy John; Jaykumar, David Sam; Jenifer, Clemence - In: Journal of academic research in economics 6 (2014) 2, pp. 194-224
Persistent link: https://www.econbiz.de/10011345853
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Strategic Employer Branding : The Brand and Image Management as Attractiveness for Talented Capital
Della Corte, Valentina - 2012
factors of employer branding, with reference both to potential and to actual employees, as strictly connected with corporate … brand strategy. The innovative aspect of the research is that employees become themselves possible resources, in function of …
Persistent link: https://www.econbiz.de/10013113530
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Industry talent branding : a collaborative and strategic approach to reducing hospitality's talent challenge
Manoharan, Ashokkumar; Scott-Young, Christina; … - In: International journal of contemporary hospitality management 35 (2023) 8, pp. 2793-2815
Persistent link: https://www.econbiz.de/10014314879
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Employer brand equity and its impact on the application intent of the prospective employees
Dalvi, Dipali Shrikant - In: International journal of business intelligence research … 12 (2021) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012508239
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IT employees' brand attitudes and the role of internal corporate communication : a survey of Indian IT industry
Sharma, Neha; Kamalanabhan, T. J. - In: International journal of business excellence 7 (2014) 1, pp. 52-75
Persistent link: https://www.econbiz.de/10011482021
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Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy; MacInnis, Deborah J.; Eisingerich, … - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
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Employee brand equity : scale development and validation
King, Ceridwyn; Grace, Debra; Funk, Daniel C. - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
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Branding employees
Cushen, Jean - In: Qualitative research in accounting & management : QRAM 6 (2009) 1/2, pp. 102-114
Persistent link: https://www.econbiz.de/10009525028