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Brand image
Konsumentenverhalten
78,985
Consumer behaviour
78,553
Children
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18,194
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15,077
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10,746
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10,087
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7,738
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7,331
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7,328
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6,512
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5,942
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5,367
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4,574
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4,365
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4,355
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4,210
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4,205
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4,127
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4,087
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4,008
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28
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19
Usman, Osly
19
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18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Huber, Frank
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
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Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
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Johnson, Lester W.
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Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Hollebeek, Linda D.
10
Jang, Soocheong
10
Ko, Eunju
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Park, C. Whan
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Romaniuk, Jenni
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Zúñiga, Miguel Ángel
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
National Bureau of Economic Research
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
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Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
The journal of consumer marketing
62
International journal of hospitality management
61
Journal of strategic marketing
54
International marketing review
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
49
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : MM
36
International journal of advertising : the quarterly review of marketing communications
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
6,487
RePEc
1
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1
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1
Packaging of healthy and unhealthy food products for
children
and
parents
: the relative influence of licensed characters and brand names
Levin, Aron M.
;
Levin, Irwin P.
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
5
,
pp. 393-402
Persistent link: https://www.econbiz.de/10008701448
Saved in:
2
Exploring the role of
family
communication and brand awareness in understanding the influence of child on purchase decisions : scale development and validation
Sharma, Adya
;
Sonwaney, Vandana
- In:
International journal of business excellence
8
(
2015
)
6
,
pp. 748-766
Persistent link: https://www.econbiz.de/10011589973
Saved in:
3
When does product brand matter to
children
?
Wang, Fei
;
Li, Shu
- In:
International journal of market research
61
(
2019
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
Saved in:
4
Children
and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
5
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
6
Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Saved in:
7
Children
in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
8
Brand selection dimensions in
family
buying of personal care products
Sharma, Sakshi
;
Maninder Singh
- In:
Eurasian journal of business and economics : EJBE
12
(
2019
)
23
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012225583
Saved in:
9
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
10
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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