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The role of brand equity and face saving in Chinese luxury consumption

Siu, Noel Yee-Man; Kwan, Ho Yan; Zeng, Celeste Yunru - In: The journal of consumer marketing 33 (2016) 4, pp. 245-256

Persistent link: https://www.econbiz.de/10011523208

Brand aid : shopping well to save the world

Richey, Lisa Ann - 2011 - Online-Ausg.

celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard …

Persistent link: https://www.econbiz.de/10012683239

How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?

Kim, Changju; Kikumori, Mai; Kim, Aekyoung; Kim, Jungkeun - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 253-269

Persistent link: https://www.econbiz.de/10014530031

Symbolic consumption and Generation Y consumers : evidence from Thailand

Tangsupwattana, Wanrudee; Liu, Xiaobing - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 917-932

Persistent link: https://www.econbiz.de/10011796564

Premium generic brand (PGB) choice vis-à-vis generic and national brands : a scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cros...

Baumann, Chris; Hamin, Hamin - In: Journal of retailing and consumer services 21 (2014) 4, pp. 492-501

Persistent link: https://www.econbiz.de/10010388548

Conspicuous consumption, human capital and poverty

Moav, Omer; Neeman, Zvika - 2008

Persistent link: https://www.econbiz.de/10003728798

Conspicuous Consumption, Human Capital, and Poverty

Moav, Omer; Neeman, Zvika - 2009

in alleviating poverty, while saving at very low rates and neglecting investment in health and education. Such … individuals care about their status. Despite homothetic preferences, this trade-off gives rise to a convex saving function, which …

Persistent link: https://www.econbiz.de/10014217706

Visual Consumption in an Image Economy

Schroeder, Jonathan E. - 2004

This paper presents a visual perspective on consumption. Following the interpretive turn in management and marketing scholarship, my research on the production and consumption of images draws from art history, photography, and visual studies to develop an interdisciplinary, visual approach to...

Persistent link: https://www.econbiz.de/10014073522

Consuming in a crisis : pandemic consumption across consumer segments and implications for brands

Basu, Meheli; Swaminathan, Vanitha - In: The journal of product & brand management 32 (2023) 1, pp. 14-36

Persistent link: https://www.econbiz.de/10013552930

Determinants of African women's brand sensitivity toward cosmetics

Korai, Bernard - In: Journal of international consumer marketing 29 (2017) 4, pp. 250-264

Persistent link: https://www.econbiz.de/10011744272

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