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Brand image
Konsumentenverhalten
79,097
Consumer behaviour
78,664
Messung
22,353
Measurement
21,650
Theorie
15,760
Theory
15,458
Kognition
11,423
Cognition
11,260
Beziehungsmarketing
8,978
Relationship marketing
8,969
Markenführung
7,426
Brand management
7,423
USA
6,918
Markenimage
6,668
United States
6,646
Kundenzufriedenheit
5,800
Customer satisfaction
5,797
Online-Handel
5,447
Online retailing
5,434
Deutschland
5,345
Germany
4,887
Dienstleistungsqualität
4,792
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4,790
Experiment
4,691
Social Web
4,655
Social web
4,652
Online-Marketing
4,399
Internet marketing
4,375
Brand
4,250
Markenartikel
4,246
Einzelhandel
4,128
Retail trade
4,050
Emotion
3,880
Werbewirkung
3,684
Advertising effects
3,640
Electronic Commerce
3,597
Verbraucherverhalten
3,561
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3,558
E-commerce
3,482
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3,469
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1,024
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Burmann, Christoph
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Veloutsou, Cleopatra
14
De Chernatony, Leslie
13
Huber, Frank
13
Keller, Kevin Lane
13
Wiedmann, Klaus-Peter
13
Gierl, Heribert
12
Hollebeek, Linda D.
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Romaniuk, Jenni
12
Shimul, Anwar Sadat
12
Valette-Florence, Pierre
12
Batra, Rajeev
11
Christodoulides, George
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Sattler, Henrik
11
Bauer, Hans H.
10
He, Jiaxun
10
Jang, Soocheong
10
Khan, Imran
10
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Springer Fachmedien Wiesbaden
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2
IGI Global
2
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1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
369
The journal of product & brand management
243
Journal of retailing and consumer services
225
The journal of brand management : an international journal
213
Psychology & marketing
104
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
77
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
62
The journal of consumer marketing
59
International marketing review
54
Journal of strategic marketing
53
Marketing intelligence & planning
53
Journal of global marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Marketing letters : a journal of research in marketing
49
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of travel and tourism marketing
41
International journal of internet marketing and advertising : IJIMA
40
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
Journal of marketing management : MM
37
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
34
International journal of advertising : the quarterly review of marketing communications
33
Tourism management : research, policies, practice
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
6,638
RePEc
1
Showing
1
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10
of
6,639
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date (oldest first)
1
Musical intelligence : explication,
measurement
, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
2
Brand
measurement
scales and underlying cognitive dimensions
Visentin, Marco
;
Colucci, Mariachiara
;
Marzochi, Gian Luca
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10009715737
Saved in:
3
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
4
Measuring brand experiences cross-nationally
Saari, Ulla A.
;
Mäkinen, Saku J.
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
Saved in:
5
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
6
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
7
Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
8
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
9
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for
cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
10
Technology and brand selection : the mediating effect of
cognition
in Indian retail
Ojha, Satish Chandra
- In:
International journal of business excellence
17
(
2019
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011985908
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