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Brand image
Konsumentenverhalten
78,656
Consumer behaviour
78,225
Portfolio-Management
43,515
Portfolio selection
43,171
Theorie
33,645
Theory
33,089
Präferenztheorie
9,569
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9,328
USA
9,104
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8,761
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8,750
United States
8,746
Markenführung
7,350
Brand management
7,347
Kapitaleinkommen
6,942
Capital income
6,931
Markenimage
6,492
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6,333
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6,150
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6,142
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5,780
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5,683
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5,673
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5,671
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5,440
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5,370
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5,368
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5,368
Online retailing
5,355
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5,284
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5,013
Social Web
4,522
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4,520
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4,518
Online-Marketing
4,294
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4,274
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4,271
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28
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26
Loureiro, Sandra Maria Correia
25
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Huber, Frank
14
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
Sreejesh, S.
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Hollebeek, Linda D.
10
Jang, Soocheong
10
Johnson, Lester W.
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Park, Jungkun
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
10
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IGI Global
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
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Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Integrierte Kommunikationsforschung
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Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
358
The journal of product & brand management
245
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
The IUP journal of brand management : IJBRM
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of advertising : the quarterly review of marketing communications
32
Journal of business ethics : JOBE
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of marketing research : JMR
30
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ECONIS (ZBW)
6,466
RePEc
1
Showing
1
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6,467
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1
Time in corporate images : introducing image heritage and image-in-use
Rindell, Anne
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 197-213
Persistent link: https://www.econbiz.de/10009754923
Saved in:
2
Chocolate brands and preferences of Chinese consumers
Mo, Di
;
Rozelle, Scott
;
Zhang, Linxiu
- In:
The economics of chocolate
,
(pp. 170-179)
.
2016
Persistent link: https://www.econbiz.de/10011459188
Saved in:
3
Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Kim, Junghun
;
Lee, Hyunjoo
;
Lee, Jongsu
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132216
Saved in:
4
Entrepreneurial branding : measuring consumer preferences through choice-based conjoint analysis
Eggers, Fabian
;
Eggers, Felix
;
Kraus, Sascha
- In:
International entrepreneurship and management journal
12
(
2016
)
2
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011591369
Saved in:
5
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
6
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
7
Willingness to pay and preference for imported rice brands in Nigeria : Do price-quality differentials explain consumers' inertia?
Obih, Uchenna
;
Baiyegunhi, Lloyd S.
- In:
South African journal of economic and management sciences
20
(
2017
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011778260
Saved in:
8
An empirical investigation of brand resilience through disclosure of negative information : a consumer preference perspective
Almestarihi, Ra'd
;
Rundle-Thiele, Sharyn
;
Wright, Owen
; …
- In:
International journal of business excellence
13
(
2017
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10011857511
Saved in:
9
Young people's preferences for Romanian agro alimentary goods
Timiras, Laura Catalina
- In:
Studies and scientific researches / Economics edition / …
(
2017
),
pp. 102-108
Persistent link: https://www.econbiz.de/10011810971
Saved in:
10
An instrumental variable approach to distinguishing perceptions from preferences for beer brands
Malone, Trey
;
Lusk, Jayson L.
- In:
Managerial and decision economics : MDE ; the …
39
(
2018
)
4
,
pp. 403-417
Persistent link: https://www.econbiz.de/10011969009
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