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Brand image
Consumer behaviour
81,936
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79,457
Marketingmanagement
16,944
Marketing management
16,358
Theorie
11,495
Theory
11,327
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10,208
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10,156
Brand management
8,385
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8,322
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6,899
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6,090
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5,969
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5,804
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5,718
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5,553
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5,512
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5,399
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5,313
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4,497
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4,489
Service quality
4,416
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4,366
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4,337
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4,289
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4,025
Advertising effects
3,976
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3,873
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3,740
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Diamantopoulos, Adamantios
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Melewar, T. C.
18
Burmann, Christoph
17
Guzman, Francisco
17
Japutra, Arnold
17
Keller, Kevin Lane
17
Sarkar, Abhigyan
17
Huber, Frank
15
Ekinci, Yuksel
14
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14
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14
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11
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Pelsmacker, Patrick de
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Sattler, Henrik
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Valette-Florence, Pierre
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Bang Nguyen Viet
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10
Christodoulides, George
10
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Center for Economic Research <Tilburg>
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Chambre de commerce et d'industrie de Paris
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Dipartimento di Scienze Economiche, Aziendali, Matematiche e Statistiche, Università degli Studi di Trieste
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Edward Elgar Publishing
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Finansovyj Universitet
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Friedrich-Schiller-Universität Jena
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Society for Consumer Psychology.
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
380
The journal of product & brand management
248
Journal of retailing and consumer services
225
The journal of brand management : an international journal
223
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
80
Journal of marketing communications
77
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
60
Journal of strategic marketing
57
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Cogent business & management
49
Marketing letters : a journal of research in marketing
49
Journal of fashion marketing and management
48
Journal of marketing
47
International journal of consumer studies
46
Journal of promotion management : innovations in planning and applied research
44
Journal of marketing management : MM
43
International journal of internet marketing and advertising : IJIMA
42
Journal of the Academy of Marketing Science
42
Journal of travel and tourism marketing
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
38
International journal of advertising : the quarterly review of marketing communications
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
The IUP journal of brand management : IJBRM
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of business ethics : JOBE
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of marketing research : JMR
32
Qualitative market research : an international journal
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
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ECONIS (ZBW)
6,869
Other ZBW resources
70
RePEc
2
Showing
1
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1
Building brand equity with cause-related marketing : a comparison with
sponsorship
and sales promotion
Westberg, Kate
;
Pope, Nigel
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Saved in:
2
Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Lii, Yuan-shuh
;
Lee, Monle
- In:
Journal of business ethics : JOBE
105
(
2012
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10009516787
Saved in:
3
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
4
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
5
The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
Saved in:
6
Effects of
sponsorship
quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
7
The company you keep : brand image transfer in concurrent event
sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
8
The role of
sponsorship
and public relations in brand equity creation : an exploratory of vietnamese consumers perception of soft drinks
Le Dang Lang
;
Le Tan Buu
;
Nguyen Van Hien
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 385-400
Persistent link: https://www.econbiz.de/10012287136
Saved in:
9
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
10
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
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