Purpose. Long-run corporate success requires engagement in two types of innovative activities: exploitation and exploration. However, earlier research has focused on exploration and exploitation concerning a firm's technologies. The purpose of the present article is to explicitly examine...

Behavioral finance researchers are increasingly interested in the relationship between people's perceptions of companies' products, on one hand, and their decisions to invest in companies' stocks, on the other. The purpose of this article is to examine the influence that individuals' evaluations...

Purpose: The purpose of the article is to examine the links between individual investors' subjective evaluations of certain companies' products and brands, on one hand, and their willingness and decisions to invest in those companies' stocks, on the other. The authors challenge the traditional...