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Consumer brands as collateral : opportunities for asset-based lenders
Sherman, Gerald; Fine, Michael; Gurwitz, Jonathan - In: Commercial lending review 24 (2009) 6, pp. 15-47
Persistent link: https://www.econbiz.de/10003932767
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On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.; Finkel, Eli J.; Allan, David; … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
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Factors affecting the choice of banks : do bank's interest rate, employee image and brand matter?
Le Kieu Oanh Dao; Loc Huynh Huu; Nguyen Van Chien; Hang … - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 1, pp. 457-470
Persistent link: https://www.econbiz.de/10012692362
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Risky products in movies : a special type of the embedded message requiring special treatment?
Kovalenko, Andriy; Wooliscroft, Ben - In: International journal of nonprofit & voluntary sector … 17 (2012) 4, pp. 334-340
Persistent link: https://www.econbiz.de/10010201101
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
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Impact of musical fits and image of different mails on consumer purchase behaviour
Srivastava, R. K. - In: International journal of Indian culture and business … 12 (2016) 3, pp. 318-341
Persistent link: https://www.econbiz.de/10011664461
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The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna; Mittal, Arun - In: International journal of internet marketing and … 10 (2016) 3, pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
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Modelling research on consumer attitude toward car brands
Steluta, Vlad Uta Daniela - In: International journal of sustainable economies … 3 (2014) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10010511504