//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
On the relationship between on...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Social Web
20,310
Social web
20,279
Brand management
17,500
Markenführung
17,086
Online-Marketing
12,947
Internet marketing
12,837
Markenimage
10,930
Relationship marketing
10,867
Beziehungsmarketing
10,830
Theorie
10,676
Theory
10,502
Markenartikel
9,149
Brand
8,109
Online-Handel
6,531
Online retailing
6,516
Deutschland
6,500
USA
6,391
Customer satisfaction
6,166
United States
6,124
Kundenzufriedenheit
5,992
Germany
5,901
Electronic Commerce
5,802
E-commerce
5,503
Werbewirkung
5,126
Advertising effects
5,059
Viral marketing
4,811
Virales Marketing
4,791
Service quality
4,695
Marketingmanagement
4,646
Dienstleistungsqualität
4,645
Marketing management
4,615
Einzelhandel
4,576
Retail trade
4,512
Advertising
4,448
Werbung
4,448
Experiment
3,683
Marketing
3,656
more ...
less ...
Online availability
All
Undetermined
5,089
Free
1,646
Type of publication
All
Article
9,199
Book / Working Paper
1,844
Journal
4
Type of publication (narrower categories)
All
Article in journal
7,992
Aufsatz in Zeitschrift
7,992
Aufsatz im Buch
812
Book section
812
Graue Literatur
287
Non-commercial literature
287
Hochschulschrift
285
research-article
234
Arbeitspapier
220
Working Paper
220
Thesis
214
Case study
101
Fallstudie
101
Conference paper
70
Konferenzbeitrag
70
Collection of articles of several authors
67
Sammelwerk
67
Reprint
53
Aufsatzsammlung
39
review-article
23
conceptual-paper
20
review
18
case-report
17
Konferenzschrift
14
Bibliografie enthalten
13
Bibliography included
13
Collection of articles written by one author
13
Sammlung
13
viewpoint
13
Handbook
8
Handbuch
8
Lehrbuch
7
non-article
7
Conference proceedings
5
Fallstudiensammlung
5
Systematic review
5
Übersichtsarbeit
5
Article
4
Guidebook
4
Interview
4
more ...
less ...
Language
All
English
10,170
German
826
Undetermined
21
French
19
Polish
9
Italian
5
Lithuanian
4
Russian
2
Valencian
1
Spanish
1
Serbian
1
Swedish
1
more ...
less ...
Author
All
Burmann, Christoph
71
Phau, Ian
34
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Diamantopoulos, Adamantios
30
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Bang, Nguyen
25
Huber, Frank
24
Sattler, Henrik
24
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Bauer, Hans H.
21
Foroudi, Pantea
21
Han, Heesup
21
Usman, Osly
21
Fetscherin, Marc
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
Christodoulides, George
17
Ekinci, Yuksel
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Völckner, Franziska
16
Bruhn, Manfred
15
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Ko, Eunju
14
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
27
NetLibrary, Inc
4
Friedrich-Schiller-Universität Jena
3
IGI Global
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
ISM University of Management and Economics
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Universität Mannheim
2
Université Paris-Dauphine (Paris IX)
2
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Brandsboard e.V.
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Credit Suisse Group AG
1
Dipartimento di Scienze Economiche, Aziendali, Matematiche e Statistiche, Università degli Studi di Trieste
1
EBS Business School
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European University Institute
1
European University Institute / Department of Economics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Finansovyj Universitet
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institut für Medien- und Konsumentenforschung <Erding>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of Product & Brand Management
66
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing
62
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
more ...
less ...
Source
All
ECONIS (ZBW)
10,681
Other ZBW resources
333
RePEc
20
BASE
9
EconStor
4
Showing
1
-
10
of
11,047
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do
brand
relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of
brand
love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
2
The effect of
brand
love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
3
Is social media marketing worth it for luxury brands? : the dual impact of
brand
page satisfaction and
brand
love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
4
The bright and dark sides of online customer engagement on
brand
love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
5
Enhancing consumer-
brand
relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
6
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
7
Making and breaking relationships on social media : the impacts of
brand
and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
8
Fostering consumer-
brand
relationships through social media
brand
communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
9
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
10
My
brand
, my self(ie) - why consumers portray themselves in
brand
-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->