Similar Search Results

Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-774

Persistent link: https://www.econbiz.de/10003861041

Esch, Franz-Rudolf; Möll, Thorsten; Elger, Christian Erich - In: Marketing : ZFP ; journal of research and management 30 (2008) 2, pp. 109-127

Persistent link: https://www.econbiz.de/10003709012

Freling, Traci H.; Dacin, Peter A. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 163-175

Persistent link: https://www.econbiz.de/10003981570

Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130

Persistent link: https://www.econbiz.de/10009009156

Bhatnagar, Namita; Wan, Fang - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 39-50

Persistent link: https://www.econbiz.de/10009241301

Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84

Persistent link: https://www.econbiz.de/10011298746

Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106

Persistent link: https://www.econbiz.de/10011304628

Kohli, Chiranjeev; Thomas, Sunil; Suri, Rajneesh - In: Journal of advertising research 53 (2013) 1, pp. 31-42

Persistent link: https://www.econbiz.de/10009745874

Chun, Kwang Yeun; Song, Ji Hee; Hollenbeck, Candice R.; … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 351-371

Persistent link: https://www.econbiz.de/10010362882

Kim, Dong Hoo; Sung, Yongjun - In: Psychology & marketing 30 (2013) 12, pp. 1076-1087

Persistent link: https://www.econbiz.de/10010232495