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Brand experience formation mechanism and its possible outcomes : a theoretical framework
Khan, Imran; Rahman, Zillur - In: The marketing review 15 (2015) 2, pp. 239-259
Persistent link: https://www.econbiz.de/10011504865
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Building company reputation and brand equity through CSR : the mediating role of trust
Fatma, Mobin; Rahman, Zillur; Khan, Imran - In: The international journal of bank marketing : IJBM 33 (2015) 6, pp. 840-856
Persistent link: https://www.econbiz.de/10011456329
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The role of customer brand engagement and brand experience in online banking
Khan, Imran; Rahman, Zillur; Fatma, Mobin - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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Retail brand experience : scale development and validation
Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 5, pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
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The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy; Rahman, Zillur - In: The journal of brand management : an international journal 23 (2016) 6, pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
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Development of a scale to measure hotel brand experiences
Khan, Imran; Rahman, Zillur - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
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How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul; Rahman, Zillur - In: Journal of internet commerce 15 (2016) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran; Rahman, Zillur - In: Journal of retailing and consumer services 24 (2015), pp. 60-69
Persistent link: https://www.econbiz.de/10010528608