Narrow search
Showing 1 - 10 of 6,980
Cover Image
Post-event visits as the sources of marketing strategy sustainability : a conceptual model approach
Li, Hui; Song, Wei; Collins, Roger - In: Journal of business economics and management 15 (2014) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10010256691
Cover Image
Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations : the case of Portuguese music festivals
Van-Dúnem, Telma; Coelho, Arnaldo; Bairrada, Cristela Maia - In: International journal of event and festival management 14 (2023) 3, pp. 277-293
Persistent link: https://www.econbiz.de/10014320105
Cover Image
Factors affecting international event visitors' behavioral intentions : the moderating role of attachment avoidance
Kim, Myung-Ja; Lee, Choong-Ki; Petrick, James F.; Hahn, … - In: Journal of travel and tourism marketing 35 (2018) 8, pp. 1027-1042
Persistent link: https://www.econbiz.de/10011941836
Cover Image
Exploring the impact of social media platform image on hotel customers' visit intention
Ho, Juei-Ling; Chen, Kuan-Ying; Wang, Lan-Hsun; Yeh, … - In: International journal of contemporary hospitality management 34 (2022) 11, pp. 4206-4226
Persistent link: https://www.econbiz.de/10013413353
Cover Image
Does sponsoring charity sport events improve customer behavioral intention?
Lee, Cheng-jong; Sced, Philip M. M.; Chen, Mei-hsiu - In: International journal of management, economics and … 6 (2017) 2, pp. 107-120
motivation, event attachment, sponsor's brand image and participants' behavioral intention. This study used on-site convenience …) participation motivation had an effect on event attachment and sponsor's brand image, (2) event attachment had an effect on … found that participation motivation influenced event attachment directly and influenced behavioral intention indirectly. The …
Persistent link: https://www.econbiz.de/10011697463
Cover Image
The right brew? : an analysis of the tourism experiences in rural Taiwan's coffee estates
Wang, Mei-jung; Chen, Li-Hsin; Su, Po-an; Morrison, … - In: Tourism management perspectives : TMP 30 (2019), pp. 147-158
Persistent link: https://www.econbiz.de/10012007868
Cover Image
Image, eventscape, satisfaction and loyalty : a case study of a wine tourism event
Goncalves, Olga; Camprubí, Raquel; Fons, Cendrine; … - In: International journal of event and festival management 13 (2022) 1, pp. 18-37
Persistent link: https://www.econbiz.de/10012797496
Cover Image
Testing self-congruity theory in Bektashi faith destinations : the roles of memorable tourism experience and destination attachment
Cifci, Ibrahim - In: Journal of vacation marketing 28 (2022) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10012872440
Cover Image
Understanding memorable tourism experiences and behavioural intentions of heritage tourists
Mostafa Rasoolimanesh, S.; Seyfi, Siamak; Hall, Colin … - In: Journal of destination marketing & management 21 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10013041346
Cover Image
The boundary condition of travel satisfaction and the mediating role of destination image : the case of event tourism
Wong, IpKin Anthony; Xu, Yueying Hazel; Tan, Xiuchang Sherry - In: Journal of vacation marketing 25 (2019) 2, pp. 207-224
Persistent link: https://www.econbiz.de/10012165817