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ECONIS (ZBW)
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Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
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2
Influence factors of customer-based brand equity : a study on China mobile phone industry
Guo, Wenqiu
;
Zhou, Liying
- In:
International journal of financial engineering
8
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012654694
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3
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
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