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1
A brand view on the user acceptance of mobile apps : an evidence from
India
in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
2
Moderating role of brand image with relation to internet banking and customer loyalty : a case of branchless banking
Rahi, Samar
- In:
Challenges and trends in modern banking
,
(pp. 19-34)
.
2016
Persistent link: https://www.econbiz.de/10011516833
Saved in:
3
An empirical study of the impact of brand name on personal customers' adoption of Internet banking in Hong Kong
Cheng, T. C. E.
;
Yeung, W. H.
- In:
International journal of e-business research : an …
6
(
2010
)
3
,
pp. 32-51
Persistent link: https://www.econbiz.de/10003925698
Saved in:
4
Examining the role of user experience with branded apps in continuance use intention
Mirmehdi, Seyed Mehdi
- In:
International journal of electronic customer …
13
(
2021
)
1
,
pp. 81-97
Persistent link: https://www.econbiz.de/10012598025
Saved in:
5
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
6
The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud
;
Liébana-Cabanillas, Francisco
;
Porcu, Lucia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
Saved in:
7
Factors propelling the adoption of internet banking : the role of e-customer service, website design, brand image and customer satisfaction
Rahi, Samar
;
Mazuri Abd Ghani
;
Abdul Hafaz Ngah
- In:
International journal of business information systems : …
33
(
2020
)
4
,
pp. 549-569
Persistent link: https://www.econbiz.de/10012199507
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8
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
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9
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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10
The prerequisites and consequences of customers’ online experience regarding the moderating role of brand congruity : evidence from an Iranian
bank
Ashrafpour, Negar
;
Niky Esfahlan, Hakimeh
;
Aali, Samad
; …
- In:
Journal of Islamic marketing
13
(
2022
)
10
,
pp. 2144-2172
Persistent link: https://www.econbiz.de/10013349555
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