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The effects of service on multichannel retailers' brand equity
White, Ryan C.; Joseph-Mathews, Sacha; Voorhees, Clay M. - In: The journal of services marketing 27 (2013) 4, pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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When do online consumers shop in an offline store : the moderating effects of product characteristics
Shen, Kathy Ning; Cai, Yuanfeng; Guo, Zhaoyang - In: Journal of marketing channels : ... distribution … 23 (2016) 3, pp. 129-145
Persistent link: https://www.econbiz.de/10011538938
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Multi-channel retailing : effect of service quality and image congruity on intention to recommend
Sari, Vinny Muthia; Balqiah, Tengku Ezni - In: Emerging issues in economics of development, business …, (pp. 175-192). 2020
Persistent link: https://www.econbiz.de/10012419465
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Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed; Ahmadi, Hormoz; Mortimer, Gary; … - In: Journal of retailing and consumer services 41 (2018), pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
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Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
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Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael; Wright, Owen; Winzar, Hume - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
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Influence of the internet on retailer's perceived quality in the generation of retailer's brand equity
Gallart-Camahort, Valentín; Fiol, Luis Callarisa; … - In: Vision : the journal of business perspective 27 (2023) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10014229698
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Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: The journal of product & brand management 26 (2017) 6, pp. 650-666
Persistent link: https://www.econbiz.de/10011801144