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Brand image
Marketing
31,299
Relationship marketing
25,982
Beziehungsmarketing
25,307
Electronic Commerce
23,656
E-commerce
21,040
Einzelhandel
17,706
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6,419
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6,404
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6,385
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5,958
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5,600
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5,367
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4,640
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4,596
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4,292
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4,052
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4,049
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3,948
Online-Marketing
3,916
Brand management
3,886
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3,886
Markenführung
3,869
Lieferantenmanagement
3,783
Supplier relationship management
3,779
marketing
2,578
Markenimage
2,461
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2,413
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2,411
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2,398
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10
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10
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9
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9
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Khamitov, Mansur
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Prentice, Catherine
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1
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1
NetLibrary, Inc
1
Society for Consumer Psychology.
1
Technische Universität Braunschweig
1
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1
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1
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Journal of business research : JBR
116
Journal of retailing and consumer services
109
The journal of product & brand management
90
The journal of brand management : an international journal
78
International journal of hospitality management
36
Asia Pacific journal of marketing and logistics
32
Cogent business & management
29
Journal of travel and tourism marketing
28
European journal of marketing : EJM
24
Psychology & marketing
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of retail & distribution management
23
Journal of strategic marketing
22
Marketing intelligence & planning
21
International journal of internet marketing and advertising : IJIMA
19
Journal of hospitality marketing & management
17
Tourism management : research, policies, practice
17
International journal of contemporary hospitality management
16
Journal of marketing management : MM
16
Journal of promotion management : innovations in planning and applied research
16
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
16
Journal of marketing communications
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
The journal of consumer marketing
14
Journal of retailing
13
Journal of the Academy of Marketing Science
13
International journal of retail and distribution management
12
International marketing review
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
European journal of marketing
11
Journal of fashion marketing and management
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Global business review
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of business ethics : JOBE
10
Journal of marketing
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ECONIS (ZBW)
2,406
Other ZBW resources
20
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1
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
The effects of service on multichannel retailers' brand equity
White, Ryan C.
;
Joseph-Mathews, Sacha
;
Voorhees, Clay M.
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
Saved in:
3
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
4
When do online consumers shop in an offline store : the moderating effects of product characteristics
Shen, Kathy Ning
;
Cai, Yuanfeng
;
Guo, Zhaoyang
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
3
,
pp. 129-145
Persistent link: https://www.econbiz.de/10011538938
Saved in:
5
Multi-channel retailing : effect of service quality and image congruity on intention to recommend
Sari, Vinny Muthia
;
Balqiah, Tengku Ezni
- In:
Emerging issues in economics of development, business …
,
(pp. 175-192)
.
2020
Persistent link: https://www.econbiz.de/10012419465
Saved in:
6
Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
Saved in:
7
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
8
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
9
Influence of the internet on retailer's perceived quality in the generation of retailer's brand equity
Gallart-Camahort, Valentín
;
Fiol, Luis Callarisa
; …
- In:
Vision : the journal of business perspective
27
(
2023
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10014229698
Saved in:
10
Role of
marketing
and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
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