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The effect of hedonic presentation on consumers' willingness to pay and purchase intention for minimally branded products online
Yang, Jing; Mundel, Juan; Huddleston, Patricia T.; … - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1077-1106
Persistent link: https://www.econbiz.de/10013357217
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A resource-based view of the small firm
Runyan, Rodney C.; Huddleston, Patricia; Swinney, Jane L. - In: Qualitative market research : an international journal 10 (2007) 4, pp. 390-402
Persistent link: https://www.econbiz.de/10003739522
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The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee; Huddleston, Patricia - In: The international review of retail, distribution and … 24 (2014) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
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Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
Allaway, Arthur W.; Huddleston, Patricia; Whipple, Judith; … - In: The journal of product & brand management 20 (2011) 3, pp. 190-204
Persistent link: https://www.econbiz.de/10009231622
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797